Mexico. Cinemex has recently opened an impressive cinema complex equipped with pure laser RGB projectors, based on Christie RealLaser lighting technology, as well as the Christie Vive Audio cinema sound system.
The Cinemex Market ARTZ Pedregal multiplex in Mexico City has installed cp2315-RGB and CP2320-RGB projectors with Christie's 2K resolution in each of its twenty-three rooms, thus providing them with unprecedented levels of brightness, color and contrast at the service of a cinematographic quality difficult to find in commercial cinema auditoriums. In addition, all rooms are equipped with the Christie Vive Audio cinema sound solution.
"We did extensive testing of Christie's CP2315-RGB and CP2320-RGB cinema projectors. The results impressed us, convincing us that Christie's RealLaser lighting technology is, today, the alternative for the future. Viewers do not stop talking about the brightness of color and the strong contrasts, which leads us to think that we are offering them the best cinematographic experience in all of Mexico," said Rolando Maggi, Director of Operations of Grupo Cinemex.
Pure laser projectors ensure all the advantages of RGB laser in a compact, all-in-one form factor, eliminating the need for external sub-environment cooling with the consequent reduction in running cost. Christie RealLaser solutions ensure excellent image quality and brightness levels above DCI standards throughout the projector's natural life. And all that with more than 30,000 hours of operation without lamp changes.
Ernesto Armus, Christie's General and Film Sales Director for the Mexican territory, was "delighted that Cinemex has once again invested in our pure laser RGB projectors for cinema. The result is the best RGB complex in the world. Our Christie RealLaser lighting platform offers the exhibitor the perfect solution to transition from lamp solutions to RGB laser lighting and represents the future of film projection."
With twenty-three screens and a capacity of 1,172 spectators, the Cinemex Market ARTZ Pedregal complex has also installed Christie Vive Audio sound in all its auditoriums. "The combination of the most advanced image and audio gives the viewer a unique and unforgettable experience," concludes Armus.
The impressive equipment of Cinemex Market ARTZ Pedregal includes all the experiences that define the Cinemex brand, with the Vive Audio sound configured specifically for each room. Thus, the CinemeXtremo PLF experience of Cinemex includes a Dolby Atmos configuration with LA3/S215 screen channels, LA3C ceiling speakers and LA4S surround speakers. The PLATINUM experience offers a 7.1 configuration consisting of LA1/S115 display channels and LA3S surrounds.
And the PREMIUM experience, 7.1 configuration with LS2 display channels and LS2S surround speakers. All auditoriums are equipped with S218 LFE subwoofers that work with Christie CDA Class D amplifiers.
Juan Carlos Chávez, Christie's Director of Film Sales for Latin America, said that "the acquisition of RGB projectors for cinema and Christie Vive Audio by Cinemex confirms the technological leadership of our brand in the film market. The new complex is called to position Cinemex Market ARTZ Pedregal at the global forefront of the cinema viewing experience."
