Brazil. Christie's 3DLP projectors played a key role during a screening held on the terrace of the Mineirão stadium, in Belo Horizonte, capital of Minas Gerais, for the presentation of the new cruzeiro football team jersey. On Projeções was responsible for installing and operating the projection system of this exceptional visual experience, which was designed and produced by the MIR agency.
In partnership with Umbro, a supplier of English sportswear and football teams, the club gathered hundreds of fans on the Mineirão terrace for the new presentation of the shirt. Dede and Alisson, two of the club's top stars, were chosen as models, and wore their shirt during a show full of visual effects.
The stage consisted of a group of ten containers all together, with an area of 18 meters long and 8 meters high, with Christie projectors portraying Brazil very well the scene, with natural images that complemented the presentation of the players using the new jersey. The agency OBJ Design was responsible for the scenic design of the entire event.
The main idea of the mapping was based on the team mascot, club symbols and equipment supplier, which were displayed on the projection surface using two Christie 3DLP porters with a 2K resolution and an impressive brightness of 30,000 ANSI lumens.
"The advantages of 3DLP technology, such as long-lasting brightness, accurate colour reproduction, image quality and reliability, are the perfect solution for projection and contribute to the success of the series," said Luciana Barcellos, Managing Director of On Projeções.
The projectors have been installed in a structure three meters high and at a projection distance of 28 meters. With a resolution of 1920 x 1080 and a height/width ratio of 1.77, content is presented from a Mac Pro with a Resolume Arena 5 server.
They agreed that the application was a resounding success and the performance of the Christie projectors had been impressive. "Our client and the end customer were delighted with the result of the screening, which provided an event full of emotion," said Luciana Barcellos.
Clayton Brito, Christie's country manager in Brazil, commented: "We are honoured that our 3DLP projectors have been selected for this event. At the same time, we are very happy to work closely with our partner On Projeções. Once again, he demonstrated his ability to provide outstanding projections."
