Latin America. Seeking to provide its customers with complete solutions for their projects, Sony has implemented during the last three months a new strategy to serve the audiovisual market in Latin America.
For this task, Agustín Limón, Director of Business and Industrial Products for the Caribbean, Central and South America at Sony, has been appointed, who explained to AVI LATINOAMÉRICA that the company seeks to focus on three verticals mainly: corporate, education and medicine.
As part of this new strategy, Sony will look to the region for educational institutions, large corporations and medical centers that are looking to install or update their audiovisual systems, in order to help them build a comprehensive solution according to their needs, based on Sony technology and complemented by their allies.
Then, each project will be delivered to its channels for execution or will be assumed directly by the company, depending on the particular conditions.
According to Agustín Limón, the fundamental change in this new strategy for professional audiovisual solutions is that now they will not only look for the projects to have a company projector or an independent meeting room, what they intend is that the client has all their audiovisual solutions integrated obtaining a greater benefit.
To execute this strategy, Agustín Limón will be accompanied by Fernando Cruz and the entire Sony team that serves the region.
