Select your language

It's to simplify life

In these days when I see how technology has become an integral part of the human being, I do not stop thinking about the risks involved in the fact of a mass focused on consuming products, solutions and integration.

Recently I was asked what technology was for. Without a doubt I answered that in order to simplify man's life; however, this premise can fail with astonishing ease, even more so in these days when anyone can connect a cable or be an electrician.

Think about it a little more. He has not heard cases of relatives or friends who wanted to invest a good amount of money improving their house, through technological facilities, and then find that some of the systems do not work or the hands not correctly. When the time comes for the warranty a thousand inconveniences appear, but the technician does not do it and therefore does not answer for his work.

In that instant, which is not very difficult to be lived, technology stops solving and simplifying life. It goes from the illusion of having all the systems of the home or office perfectly interconnected to having boxes of useless devices lying around in any corner.

That is why you, an audiovisual technician friend, do not participate in these bad practices. If you are going to get into a project no matter how simple it seems, make sure that you can deliver to the client what they are waiting for. Make sure you have the capabilities and resources, technical and personal, to make a customer's wishes come true.

Finally, don't forget that you are responsible for making a brand and building a name for yourself. The work you do, the degree of commitment you invest in them and the support you give to your customers are elements that can really generate new business. Always keep in mind that technology is there to simplify men's lives, not to complicate it for you and your customers.

Santiago Jaramillo
Santiago JaramilloEmail: [email protected]
Editor
Comunicador social y periodista con más de 15 años de trayectoria en medios digitales e impresos, Santiago Jaramillo fue Editor de la revista "Ventas de Seguridad" entre 2013 y 2019.


No comments

• If you're already registered, please log in first. Your email will not be published.

Comments are closed

The comments for this content are closed.

Biamp presented the Parlé Presenter Lift system

Biamp presented the Parlé Presenter Lift system

Latin America. Biamp introduced Parlé Presenter Lift, which uses Parlé ceiling microphones to pick up and reinforce presenters' voices without the need for conventional podium, handheld or headset...

Building Automation Days arrives in Bogota

Building Automation Days arrives in Bogota

Colombia. On July 11th, the Tequendama Suites Bogotá Hotel will be the epicenter of automation and technology in Latin America with the Building Automation Days by KNX LATAM Colombia.

Christie offers solutions for the 2026 World Cup

Christie offers solutions for the 2026 World Cup

Latin America. Christie presented its new hybrid projector at InfoComm Show, a 40,000 lumen solution aimed at mapping and large projections.

Sony presented its new Cristal and Bravia screens

Sony presented its new Cristal and Bravia screens

Latin America. A wide range of solutions were showcased by Sony at the InfoComm Show, including new Bravia displays and education and corporate solutions based on PTZ cameras.

Absen opens new showrooms in Brazil and Mexico

Absen opens new showrooms in Brazil and Mexico

Latin America. Absen continues its commitment to the Latin market. To this end, the company recently opened a showroom in Brazil and in the coming weeks it will be opening another in Mexico City.

Plexus AV seeks distributors in Mexico and Colombia

Plexus AV seeks distributors in Mexico and Colombia

Latin America. Plexus AV is a manufacturer created three years ago by the Wellav group to provide ProAV solutions based on the IPMX protocol.

Luis Barradas is in charge of Latam at Visual Productions

Luis Barradas is in charge of Latam at Visual Productions

Latin America. Solution manufacturer AV Visual Productions recently appointed Luis Barradas as the new person in charge of developing the Latin American market.

Flatpanel presented its new flat speaker

Flatpanel presented its new flat speaker

Latin America. The manufacturer Flatpanel presented at Infocomm Show its new speaker that uses sound injectors, which allows it to be flat as a screen.

Xilica wants a bigger market for its solutions in Latam

Xilica wants a bigger market for its solutions in Latam

Latin America. After 30 years in the market, with a high penetration in regions such as the Middle East and Europe, the Canadian company Xilica now wants to grow in the Latin market. To this end,...

Exertis Almo is now Almo Pro AV

Exertis Almo is now Almo Pro AV

Latin America. The distributor Exertis Almo announced the change of its name, which it had used since the end of 2021 when both companies joined and from now on it will be Almo Pro AV.

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin