Latin America. After significant growth in the United States market, the manufacturer AVPro Global is focused on growing in other regions, among them, it is betting on growing its presence in the Latin American market.
AVI Latin America spoke with Gary Vlaeminck, director of international sales of AVPro Global, during his participation in IntegraTec Mexico, who stressed that, after the positive results in recent years, today "we have employees in other parts of the world, such as Europe, Australia and Asia. And we recently hired Aharon Yablon to help us in Latin America. We see it as a fantastic opportunity. Obviously, there are a lot of emerging markets here."
He added, "That's why we wanted to dedicate the effort and resources to the market to enjoy here some of the same benefits that we have enjoyed around the world."
Gary Vlaeminck noted that the company is focused on pushing the technology forward. An example of this is the investment made in 8K technology, being the first manufacturer to launch a 40 GB 8K matrix, as well as extenders that focus on 48 GB. Another of its focuses is the audio and video over IP market.
"The difference with what we do is that we approach the AV over IP category as a platform. What that means is that we provide the software, hardware, switching equipment, endpoints, and user interface. We don't just provide endpoints like many other people in our industry do. But we provide the entire ecosystem to make it a platform rather than just parts from different manufacturers. That is also very important to us. We do not depend on other manufacturers to manufacture our products for us. Therefore, we can control the entire ecosystem of our video platform over IP, "he explained.
Finally, he mentioned some of the characteristics that make their products stand out in the market, such as, being owners of their own factory, they control everything from the design to the selection of components, through the selection of hardware, firmware and software. So they can offer a 10-year warranty and have no problems with product availability or shipping.