Caribbean. ConsorcioTec signed an agreement to enter the Caribbean Hotel and Tourism Association CHTA, together with Sony and DAS Audio. This new alliance represents for the integrators members of the purchasing group access to approximately 500 hotel properties in the region.
The CHTA is dedicated to excellence in hospitality, marketing leadership and sustainable tourism growth, contributing to the benefit of its members and the wider Caribbean community.
In this sense, the members of the CHTA represent an important spectrum of the private sector of the hotel industry, made up of around 500 hotels, members of 35 national hotel associations, through allied members, among which are airline executives, tour operators, travel agents, commercial and consumer press, as well as suppliers of hotels and restaurants, among others.
However, this alliance was possible thanks to the support of SONY Professional and DAS Audio, manufacturers that supported the application and also entered together with ConsorcioTec.
Opportunities and impact of the alliance
Vanessa Ledesma, CEO of CHTA, explained that her association is the voice of the caribbean tourism private sector, as it is responsible for representing the hospitality and tourism industry through 33 destinations that make up the membership.
In that sense, he indicated that the entry of ConsorcioTec demonstrates to hotels and other industry stakeholders its commitment to the development and continuous growth of tourism in the Caribbean, in addition to generating benefits, such as increasing the capacity of the purchasing group to establish contacts, strengthen commercial relationships and create new ones.
"ConsorcioTec's participation in CHTA facilitates connectivity with individuals in various facets of the hospitality industry, increasing its network in the Caribbean. Similarly, this gives you access to resources such as webinars and the information center".
Max Jaramillo, Chief Integrator Advocate of ConsorcioTec, said: "We continue to seek to create value for our integrating affiliates and for the factories that support us. We hope through the agreement with CHTA we can be a link for the needs of Caribbean hoteliers".
For his part, Claudius Bezerra, Marketing Manager at Sony for Latin America, commented:
"We are excited to join chta through the support of ConsorcioTec. We see it as a great opportunity to expand our communication to the hospitality segment in the Caribbean for products and solutions geared towards this industry".
In conclusion, this new alliance represents a commercial opening and great business possibilities for the integrators members of ConsorcioTec, as well as a business opportunity and positioning for the Sony and Das Audio brands.