As organizational communication evolves, digital signage has become more and more relevant and has become a beneficial solution, helping companies grow in a meaningful way.
Nayely Jimenez*
In the era of Digital Transformation, companies are realizing the benefits of Digital Signage, in sectors such as retail and industries that are adopting this medium to inform their employees, managers and visitors.
In this sense, the great challenge of companies begins by carrying out an internal analysis that helps to identify the weaknesses of the organization and thus, determine what communication strategies should be implemented to guarantee compliance with the communication objectives of the companies.
The Association of Digital Signage Latin America presents a set of benefits granted by Digital Signage within the corporate field.
Job recognition
Digital communication as a way to recognize commitment, achievements and productivity in the workplace. It's a great way to encourage, inspire, and boost employee morale. Of the companies that use Digital Signage in recognition of their employees, 46 percent of senior managers see it as an investment, not an expense.
Safety & Training
A digital signage system is effective in issuing emergency alerts and reminding employees of safety issues, with a wider scope. Digital communication can also inform staff of upcoming trainings or other opportunities that may be necessary to advance their career.
Supports company brand initiatives
There's no doubt that digital communication is a great way to communicate important announcements from a company to employees, but it doesn't stop there. Digital communication can be a useful tool for soliciting employee feedback before costly brand campaigns.
Help Reach Millennials
Millennials are generally regarded as tech-savvy. Having grown up with digital devices, they are heavy users of the social media platforms that drive digital signage communications. Addressing this group at work is very effective, as it pays more attention to this medium than to others.
Scalable and flexible
As digital signage hardware becomes more affordable and scalable, adding displays in multiple locations to receive streams of video or other content on IP-based networks can be as simple as adding an additional Ethernet switch to existing infrastructure, making digital signage solutions in the corporate space more likely to become more prevalent.
As organizational communication evolves, digital signage has become more and more relevant and has become a beneficial solution, helping companies grow in a meaningful way.
* Nayely Jiménez belongs to the Mexican company Multimedia Corporativa.
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