Guatemala. Corporación Panamax de Guatemala, S.A., Guatemalan distributor of Panamax products, is increasing, in the midst of the global crisis, its sales levels with its "Rally Panamax" strategy. The year-long program, which began in 2007, sets out four stages and sales goals that engage salespeople in marketing strategies. In the first two stages the minimum goal is to sell 15 units and prizes are allocated for first, second and third place. In the third, the company assigns a "gold point" for each unit sold. In the final stage, dubbed "Panamax dollars," each unit sold is equivalent to one Panamax dollar. At the end of this stage the company delivers a motorcycle to the three best sellers of the year. The contest has produced excellent results and is effective for three reasons: it lasts all year round, has variations that maintain interest and ends with three big prizes. Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.
