International. Hello World was the first message to be projected on the Exosphere, a 580,000-square-foot sphere-shaped LED screen that covers the new Las Vegas event center, making it the largest LED screen in the world.
The inauguration took place within the framework of the celebration of the 4th of July in the United States, providing a captivating exhibition of dynamic and animated content outside the venue. The show began with a welcome, "Hello World," and was followed by dazzling fireworks and star and stripe animations, before passing through a wide range of visual content, from vibrant underwater scenes to performances and vividly textured lunar surfaces. Show the versatility of this unparalleled canvas.
A distinctive feature of Sphere, a next-generation entertainment medium, is that it will showcase a wide range of artistic and branded content that will not only be seen by Sphere guests and Las Vegas' more than 40 million visitors each year, but also photographed and shared around the world on social media.
Guy Barnett, Senior Vice President of Brand Strategy and Creative Development, said: "Exosphere is more than a screen or a billboard: it's living architecture and unlike anything that exists anywhere in the world. The inaugural program provided a glimpse into the captivating power of Exosphere and the possibilities for artists, partners and brands to create compelling and impactful stories to connect with audiences in new ways."
The Exosphere consists of approximately 1.2 million LED disks, spaced eight inches apart. Each disc contains 48 individual LED diodes, each of which is capable of displaying 256 million different colors, creating a vivid new landmark on the Las Vegas skyline.
The July 4 production was just the beginning for Exosphere as it will continue to showcase creative activations in coordination with major events in Las Vegas, with more content planned throughout the month. Later this year, Exosphere will be highlighted as part of Sphere's September opening with U2: UV Achtung Baby Live at Sphere, as well as during the first Sphere Experience, Postcard from Earth led by Darren Aronofsky, in October.
In November, during the Formula 1 Grand Prix of Las Vegas, Sphere will be in prime position along the circuit to showcase the Exosphere to a global audience, in person and on television, as well as significant exposure through planned acquisitions of the Exosphere for the race. -Related content, activations and advertising. Eventually, Exosphere will showcase a wide range of artistic and branded content every day, from rituals like sunrise and sunset to impactful brand campaigns and enchanting moments that run at set times.
Exosphere was developed by an interdisciplinary team of creative, production, technology and software experts at Sphere Studios, the immersive content studio dedicated to creating live entertainment experiences exclusively for Sphere. Sphere Studios partnered with Montreal-based SACO Technologies, an industry leader in solid-state LED video lighting and media solutions, to design and manufacture Exosphere's unique LED display.
The Studios team also worked with 7thSense, a technology and creative software company that specializes in high-profile media-based attractions, to deliver programming in the Exosphere using its advanced media server, pixel processing and show control technologies, in the decade-long continuation. partnership with MSG. The content of the 4th of July show was designed and developed by Sphere Studios' experienced in-house creative services team.
This is the video of the first screening at MSG Sphere in Las Vegas
