International. Broadsign proposes to expand the capabilities of digital signage networks and implement ad-based content, which allows screens to be monetized, thanks to its new Broadsign for System-on-Chip (SoC) solution.
Broadsign announced the availability of its Broadsign for System-on-Chip (SoC) solution in beta format. Designed to help OOH media owners, whether new or previous, monetize their smart displays. This new solution makes it compatible with lg webOS and Samsung Tizen smart display operating systems, as well as BrightSign, to enable the generation of OOH ad playlists.
In addition, the Broadsign for SoC tests game reports and dynamic delivery of campaigns using the OOH advertising platform.
Now, Broadsign for SoC comes at a time when advertisers' interest in OOH continues to increase, delivering media owners to expand their networks with SoC solutions, which helps them advance their monetization efforts. It should be noted that this solution includes a series of capabilities of Broadsign's OOH advertising platform, which allows users to streamline the management of campaigns in mixed screen networks, in all types of environments.
Tatiana Abondano, DOOH Media Director at Adapt Media, said: "Adapt Media is excited about Broadsign SoC as it will greatly simplify our digital signage setup, allowing us to expand our DOOH networks faster and more cost-effectively. We will only have to invest in one device and we will have our needs for screens and players served simultaneously, reducing our deployment time, efforts and overall costs."
For his part, Sebastián Obregón Londoño, general director of Enmedio Comunicación Digital, considered: "We believe that Broadsign for SoC presents a great opportunity to expand digital signage networks more quickly and offer new products to our customers."
Features of Broadsign for SoC
• Streamlined network operations by managing all inventory from a central location and supporting almost any mixed-screen network.
• Optimize screens from the OOH advertising platform
• Helps generate advertising-based revenue
• Enables reliable, scalable and automated workflows that facilitate network growth
Maarten Dollevoet, Chief Revenue Officer at Broadsign, said: "SoC represents the next big opportunity for Broadsign customers to expand their OOH footprint and reduce their hardware investment. We are thrilled to bring all the automation, inventory optimization and monetization opportunities that the Broadsign platform offers to soC solutions from major industry players such as LG, Samsung and BrightSign through this launch."
Gianni Restaino, Vice President of Engineering at LG Business Solutions USA, said: "The potential of the SoC in the television sector is endless, we are delighted to be working with Broadsign to make our SoC displays compatible with some of its most used functions. The integration opens up a number of new monetization opportunities for LG's webOS Signage display owners, interested in attracting a growing audience of advertisers looking to reach their unique OOH audiences."
Meanwhile, Stephen Choi, Vice President and Head of the North American Display Office (NADO) at Samsung Electronics, confirmed, "SoC is providing a new and more efficient way to create, run, manage and monetize digital signage networks, and we are thrilled to partner with Broadsign to offer Tizen users support for a robust CMS solution with proven benefits that both new and experienced OOH media owners they can take advantage."
Finally, Jeff Hastings, CEO of BrightSign, described the perceived benefits. "The BrightSign operating system works as a SoC through BrightSign Built-in and also through an affordable, reliable and compact media player. We have prioritized partnerships so that our customers have the option to use the best software in the industry, and we are excited to partner with Broadsign for that."
