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Digital Signage applied in banking

Venezuela. Banking in Venezuela uses digital signage both to communicate with its employees and to make the wait for its customers in its different headquarters more enjoyable. Thanks to the development of the ACO platform, developed by Imvinet, it is now possible to use Templates where the client can modify the information and display it on the day and at the time of their preference.

This means that they are perfectly used to generate news of the corporation, in addition to congratulating its employees on their birthday, reporting on the results of efficiency campaigns or others, offering information on security, event calendars, among an endless number of valuable content that they can communicate thanks to the virtues of the platform. 

To make the wait for its customers more enjoyable, Imvinet puts at your disposal, the counter or virtual queue, which is nothing more than the generation of a shift number to avoid the use of queues, while you can on the same screen offer entertainment content such as weather, interesting photographs, visual games, important information, among others, for people who are kept waiting to be cared for.

One of the success stories in the banking sector is banco Mercantil, who bet on billboards and placed screens in different strategic sites of the corporation so that communication with their employees is direct and in real time.

- Publicidad -

Mercantil uses this resource to its advantage in such a way that much of its programming is created in templates where day by day they publish different information such as news, events, menu of the dining rooms, among others, at the right time. 

They also take advantage of the interactivity of the billboards to create brand identity campaigns, where they encourage employees to make comments about the company on the different social networks and these in turn appear in the same way on the billboards, thus  merging digital media with digital signage.

Much of Banco Mercantil's internal communication is carried out through Digital Signage, through corporate digital billboards.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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