International. The company Netipbox Technologies reinforces its management team to undertake its expansion by incorporating Marta Fernández Melgarejo as Chief Marketing Officer (CMO). With more than 20 years of experience in B2B Marketing and Retail Consulting, Marta has combined her professional career with teaching Retail Analytics in different universities and business schools, and has spent her last 10 years in the technological TC Group Solutions.
For Marta, "the digitalization of the physical store is a natural and necessary step and, thanks to Netipbox's SMART technology, much simpler than it seems. For 10 years I have been helping retailers collect data to analyze customer behavior in stores; now we must act on this data, taking advantage of the opportunity that digital marketing gives us to improve the customer experience and increase the profitability of stores."
Netipbox Technologies has been contributing to the digital transformation of the physical space and the creation of digital communication channels with a technology that facilitates new user experiences for more than 10 years, while allowing system managers to improve the performance of their corporate or commercial spaces. One of the strategic bets of Netipbox Technologies is in the Retail sector, where it intends to develop the concept of Digital Store with its intelligent systems of Smart Digital Signage turnkey end-to-end, with its own technology.
"Marta will contribute her extensive knowledge and experience in Retail to expand and position the Netipbox brand in that sector and in the different vertical markets in which it is already present. Promoting the Digital Store concept and enhancing the sales channel for their digital marketing systems," said Toni Viñals, CEO and co-founder of Netipbox Technologies.
Netipbox Technologies is in an important phase of international expansion, particularly in the USA, where it recently opened an office in Miami to accompany its clients in North American territory, including Áreas USA, where its technology is already present in several airports in the country.
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