OTHER APPROACHES

To continue on the path of growth of the audiovisual industry in Latin America, the union of entrepreneurs and academia must be achieved to have increasingly trained professionals.

By Juan Tamayo

Two successful entrepreneurs tell us about their experience and how they have managed to enter the business of advertising on public roads using LED screens.

Adrian Morel*

It's always done in Las Vegas, but this year he changed exhibition centers and went to the Sands Convention Center. Everything went very well, but next year it will return to the Las Vegas Convention Center and will be done in March. It will be in the enclosure that has housed it for several years, and on another date to avoid also the harsh weather, which jammed planes and did not allow to reach some and return to others. Although this was not noticed at Digital Signage Expo (DSE), the largest fair in the world (according to its organizers) specializing in digital signage, interactive technology and digital technology for use away from home (DOOH, for its acronym in English). The final confirmed number of attendees was 4,003.