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Merlin is awarded for the brands it represents

Merlin es premiado por las marcas que representa

Latin America. In recent years, Merlin Distributor has received different recognitions for its sales in the region at each edition of the National Association of Broadcasters convention, NAB Show, and in the case of this recent edition of the American convention, brands such as Canon, JVC, Panasonic or Sony among the most outstanding once again award the company led by Edson Marion for its results obtained in 2023.

In the case of Canon, as in previous fiscal years, they had the opportunity during the NAB Show to hold meetings with their distributors in Latin America, to present the latest Canon innovations in the industry, in addition to drawing up strategies, work and marketing plans for 2024, noting that Merlin was recognized for its work and the constant increase in sales achieved in 2023 by the distribution of products from Canon's Mirrorless, Provideo, broadcast lenses and PTZ cameras, where again and for several consecutive years the distribution company received the "Canon Outstasding Performance Awards 2023" as well as achieving again for another year to be awarded as: "The Distrubutor of the Year Award".

Fabio Zuccaratto Migotto, Canon's Broadcast & Cinema Manager, PIS – Professional Imaging Solutions, said: "Merlin demonstrates what a great business partner it is for Canon every year as it helps us to promote and introduce all of our high-tech Canon equipment to the most diverse audiovisual markets across a continent, achieving the goals set for themselves and with a large chain of the best distributors and business partners across the globe. Latin America of the professional market, with whom they work with great commercial consistency, strong sales and marketing strategies that always go in the right direction" – highlighting – "Canon and Merlin, in the Pro Business, have been showing very outstanding growth in the product categories of Cinema, Lenses, ProVideo, PTZ, Monitors and Mirrorless year after year, so we are very proud of their work, managing again for another year to be awarded with the recognition: "The Distrubutor of the Year Award" by Canon for their performance and sales increases in the lines of broadcast, pro video and PTZ cameras in Brazilian territory, as well as for their great contribution to the sales and marketing development of EOS R systems".

Arriving at the NAB Show after Merlin Distributor had received the "PANASONIC GOLDEN PTZ PARTNER" award from Panasonic, series number 001, recognizing its work in distribution of PTZ cameras throughout Latin America as the biggest global milestone of the year, during the dinner for Latin American distributors of the Japanese brand the night before the start of the convention in Las Vegas, The excellent sales results achieved in the last fiscal period were exhibited there, and Panasonic do Brasil also presented three awards for the performance of its regional partners. The first of these was again for Merlin Distributor from Masatoshi Taniguchi, Head of Panasonic ProAV Business for "having achieved a 65% growth in its operations". Following this, its partners in the region were also awarded: ProAVSys (Pro Audio / Video Systems Corp.) for having achieved "The highest sales volume in Latin America" and Video Broadcast for having "Developed in Peru the largest broadcast project in Latin America".

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Rodrigo Costa, Sales Manager of Panasonic do Brasil, who in his presentation highlighted that in the Fiscal Review 2023, he highlighted the commercial achievements achieved by the company in Latin America and the promotional work carried out in the region with the participation of the brand in 8 international fairs, 37 road shows and workshops in Latin American territory, to which he said: "The most important thing is the volume of sales we have achieved in Latin America, such as outstanding cases such as Brazil, Colombia, Peru or Mexico, but it is noteworthy that many countries in Latin America have had excellent results, so we have achieved very good numbers in all countries in the region."

All these results achieved were the result of the outstanding joint work carried out by the Japanese manufacturer, Merlin Distributor and the network of distributors in the region, for which Costa referred especially to the achievement achieved again by his master distributor: "The greatest virtue that Merlin Distributor has, in addition to the responsibility and seriousness with which they work, It is the strategy that we have carried out together that we have been able to apply and implement, making a very strong and committed alliance, together with a very great respect, and together we have made many changes on the side of Panasonic to improve – concluding – "We have many expectations for this fiscal year that begins, the entire Panasonic do Brasil team has much more knowledge of the Latin American market and there is an excellent relationship of trust between Panasonic, Merlin Distributor and all our distributors who have strengthened us a lot with great results. We all know that we are on the right track, so we will surely have another excellent year for Panasonic in Latin America."

JVC Professional Video, the division of JVCKENWOOD USA Corporation, also presented Merlin Distributor, which officially represents the manufacturer in the region, with a certificate of recognition for achieving a 60% growth in sales in Latin America during fiscal year 2023.

Sergio Constantino, General Manager – Latin America Operations at JVC said: "In fiscal year 2023, Merlin achieved significant sales growth in the line of 4KCAM camcorders (GY-HM180 and GY-HM250), in addition to the line of PTZ cameras, mainly focused on the KY-PZ400N model, thus achieving a sales result 60% higher than in fiscal year 2022. For the 2024 fiscal year that begins now, we have high expectations of a further increase in sales, due to the new AV Division that Merlin recently opened to serve all of Latin America." – referring that this award is the result of the fact that: "Merlin Distributor has helped us a lot with the demand from Latin American resellers, they always collaborate strongly with the promotion and support of JVC products in the region, and without a doubt we are projecting a very positive year in Latin America".

On Sony's side, the distribution company was also awarded during the NAB Show by Luis Fabichack, Managing Director of Sony Brazil, with the award achieved for the growth in sales in the categories of Alpha, professional video and in the broadcast line during the fiscal year 2023, saying the recognizing the award: For the recognition of Merlin Distributor for its excellent sales and distribution activity as well as its Brand activities alongside the Sony brand during fiscal year 2023 essential for the growth of the CPRO/Broadcast/Alpha market.

Edson Marion, CEO of Merlin Distributor said: "We are very proud of all these new recognitions that we have achieved for the work of our company during the previous year, which puts us in a new challenge to face this 2024 to try to continue surpassing ourselves as we have been doing year after year" – remarked – "We are very grateful for the trust placed by all manufacturers so that we can carry out and develop their businesses on the continent, and very especially I have to congratulate and thank the entire Merlin Distributor team throughout the region, along with a special mention for all our resellers and business partners in Latin America, who without their work, effort, dedication and professionalism it would be impossible for us to achieve all these awards we have obtained together. I have no doubt that this new year will find us once again full of success and growth in the market."

Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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