Venezuela. The installation of a digital signage network offers a number of benefits to banks, including greater customer engagement, increased opportunity for targeted promotions and messaging, and improved corporate communications. The company Imvinet published what some of them are according to their experience.
Banks today offer an increasing variety of products and services; and it is of the utmost importance to educate customers about what the bank can offer.
Traditionally, banks have relied on printed means of communication, such as brochures, leaflets, diptychs, etc. To share information with customers. The Digital Billboard in banks, however, is much more dynamic and visually more attractive than traditional media which allows for more effective communication.
Customers are more likely to pay more attention to digital signage and to have a better idea of what they want when they get to the front of the line, spend less time at the counter and decrease the feeling of waiting in customers.
Digital communication has become an important element of modern banking, enabling a more effective customer experience and optimizing communication.
Not only digital signage allows customers to be informed, but it can also be used for the effective management of customer traffic at checkouts. Customers who are waiting online often get bored by having nothing to distract them, that boredom turns into unhappiness and completely ruins the customer experience. Digital communication can keep customers entertained, shorten the perception of waiting time and improve the customer experience, showing relevant information about banking products, news and updates.
Imvinet's ACO Digital Signage system allows banks to improve their corporate information through dynamic templates, made at home, hand in hand with the bank's corporate identity to manage effective communications with customers and employees, turning the company's digital communication systems into true means of communication, private, exclusive to each bank.
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