International. To recover the ground that Japanese companies led in the market of televisions and screens, and that they have been losing from their Korean competitors, Sony and Panasonic allied in order to find methods that allow reducing the cost of manufacturing OLED screens.
Although they did not give further details, it is speculated that this alliance could result in mass-produced high-definition OLED screens, but maintaining the individual work in development of their products, although it is rumored that they plan a joint line of televisions.
After the announcement, it was known that the first results of the agreement reached by both companies will be known next year, when each one presents to the market a line of monitors and OLED screens.
This alliance is reminiscent of the one that Sony had until the end of last year with Samsung, from whom it bought its LCD screens, but due to market conditions they decided to end.
It also seeks to face the competition that other Korean companies such as Samsung and LG have advanced in terms of OLED televisions, which announced that they will launch screens of this technology at the end of 2012. In addition, anticipating the much-heralded incursion into the market of televisions of the firm Apple.
It should be remembered that both Sony and Panasonic reported losses in the previous fiscal year and at the beginning of this year they changed their presidents, seeking to overcome the bad results.
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