International. Because more and more low-quality products are posing as branded products, deceiving the consumer who does not receive the desired result, the manufacturer of microphones, headphones and wireless transmission systems Sennheiser launched a campaign against piracy.
According to Volker Bartels, spokesman for Sennheiser's Executive Board of Directors, "Customers are being deceived in a criminal way with the counterfeiting of products. With the clear intention of cheating, low-quality products are sold as branded products."
He added that the sound quality of the counterfeit versions is well below the strict quality standards of his company's original products. Also, because these fake products do not undergo the strict quality controls of the original items, damage to the user's hearing can be a potential problem.
That is why it proposes to the audiovisual industry to take measures that prevent customers from being deceived and end up with a clever image of the unidentified product that was counterfeit. In this sense, Sennheiser will have special labels on all its products and packaging.
In addition, in order to effectively contain the trade in counterfeit goods on the internet, Sennheiser and OpSec Security have been working together in Europe since the beginning of 2012. On behalf of Sennheiser, OpSec experts are looking for online portals with potentially suspicious products. This collaboration has been very successful and now they will begin to apply it around the world.
Finally, it proposes to work hand in hand with international customs, as well as with the investigating authorities, seeking to arrest and prosecute suppliers and distributors of counterfeit products.
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