International. Twentieth Century Fox Home Entertainment, Warner Bros. Home Entertainment Group, SanDisk and Western Digital have introduced Project Phoenix, which aims to offer consumers an easier and faster way to organize, store and transport digital high-definition videos.
This initiative tries that series, movies or any content of 1080p quality can be stored through multiple devices and be at the same time protected by the Ultra Violet industry standard, as with other cloud-based services.
The project is being developed by the Secure Content Storage Association (SCSA). The coalition will create and license solutions that safeguard high-definition and other copyrighted paid content stored on local and portable hard drives, as well as flash memory products such as USB drives, SD cards, and solid-state drives (SSDs).
Once the content has been downloaded to a hard drive or flash memory product, it can be accessed, online or offline, from any SCSA-authorized device such as a connected TV, laptop, Blu-ray player, tablet, mobile phone or game console.
Darcy Antonelli, president of Technical Operations at Warner Bros., said: "Project Phoenix is a key aspect of promoting the consumption of digital content and entertainment. The SCSA, for its part, expects its solutions to be widely available for licensing this year.
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