Argentina. Undoubtedly, 2020 marked a turn in the strategy of businesses around the world. The "new normal" is taking place and in this context Samsung presented an important portfolio of solutions specially designed for the corporate market.
The brand developed an innovative platform where you can see how the implementation of these products would look oriented to create more operational, comfortable and efficient businesses.
The presentation was led by Diego Leuco, who spoke with the economist Martín Tetaz, about the economic situation and its perspective for the Argentine market. They analyzed how the quarantine had transformed different businesses that, although they were already going through an important change towards modernity, clearly had to reinvent themselves 100% with the new context. "What we had to go through was a natural experiment, which all it did is accelerate a process that was planned for a few years from now," said the economist.
Tetaz explained that, for example, the remote work modality was something that was already being tested in Argentina, but had never been applied massively: "companies were already implementing it, the pandemic only finished consolidating," he says.
Solutions for the spaces and trends brought by the "new normal"
The change in corporate communication and signage on public roads
For years, communication on public roads and within large shops and buildings is migrating towards digital signage. It is that digital communication brings great benefits; among them, it was found that brand recognition is 48% higher.
In this frame Samsung offers a variety of screens, as is the case of the Dual Side, which allows you to promote the content with exceptional clarity in any window, thanks to the high brightness image.
On the other hand, one of the latest developments within the category is Samsung The Wall: a product screen with cutting-edge technology and incredible image quality. The Wall offers a novel experience by being so immersive, with a UHD resolution, scalable 146-inch screen size and excellent definition and color. Its Black Seal technology offers exceptional black levels for unparalleled contrast and details that look supremely natural.
Samsung's solutions in digital screens surprise not only for their quality in image and technology that equips them, but also for the possibility of managing them to be managed easily and intuitively. To do this, Samsung spoke about MagicInfo, a software that adapts to different purposes and needs, for various environments of use, where the user can control and manage their digital content from a single platform.
The new protocols to buy
To contribute to the new modality of purchases and take care of each person, Samsung also presented different solutions that support businesses against the new protocols. For example, screens integrated with thermal imaging cameras so that you can expose the body temperature of each person who enters a business or building; or, screens that measure the traffic of customers who are entering, to avoid accumulation in enclosed spaces.
The transformation of offices
One of the changes we saw in 2020 is the assembly of offices, desks and even game rooms inside the home. To do this, Samsung presented its curved monitors that offer a fully immersive visualization. Samsung's curved monitors expand the field of view, improving depth perception and allowing the user to immerse themselves in multimedia content.
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