International. Williams Sound and Pointmaker introduced their new brand and corporate identity under Williams AV. Accompanying this announcement are the company's new logo design and new domain name www.williamsAV.com
Last year, Williams Sound acquired Pointmaker. In the future, the combined organization will continue to market its current products, and successfully combine audio and video expertise into exciting new solutions for its customers. The overall organization will be called Williams AV, while its products will be classified into one of two main product lines: Williams Sound or Pointmaker.
According to Rob Sheeley, CEO of Williams AV, "With the exciting new direction and product transformation we lead at Williams Sound and Pointmaker, we needed to create a brand that reflected these changes. The name Williams AV better defines our mission to be a complete AV solutions provider and not just a hearing assist and annotation product company. As we launch all of our new products over the next four months, we will begin to see our new vision here at Williams AV and how it will offer exciting new integration opportunities for our dealers and integrators."
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