Mexico. The eighth edition of TecnoMultimedia InfoComm Mexico will host a program full of multidisciplinary activities aimed at promoting audiovisual technologies in different applications.
An example of this is the innovative Infinity Room, sponsored by exhibitor Epson, an immersive installation created by visual artist Refik Anadol that seeks to immerse viewers in a compelling virtual environment, created with the help of projection, blending and mapping technologies.
In addition to being an amazing experience in itself, the installation of Infinity Room at TecnoMultimedia InfoComm Mexico 2018 will be a sample of the capabilities, functions and uses offered by the different projection technologies available today, which range from avant-garde artistic interventions, to being the main source of video in the attraction of an amusement park, or even as a communication tool in high-impact advertising strategies.
With vast experience in the development of video-installations and multimedia art, Refik Anadol bases his work on the exploration of new realities and the different ways in which the viewer can interact with them. Fascinated by post-digital architecture and the growing integration of computer systems in every aspect of everyday life, the proposal of this artist of Turkish origin is to move us to a near future in which physical space will be completely invaded by digital interfaces, ubiquitous technology and virtual reality systems.
"This journey began eight years ago. I was fortunate to discover video mapping technology as a tool for storytelling, and I quickly became one of the first artists to use projection as a material, and not just as a canvas," said Refik Anadol.
Infinity Room is a public art installation, and part of the "Temporary Immersive Environment Experiments" series, which aims to transgress the normal boundaries of a conventional visual experience and transform it into a three-dimensional kinetic visualization of architectural space. The project consists of a cubic room, four meters per side, equipped with four high-luminosity Epson projectors that display images, textures and patterns constantly, to create an immersive environment where the senses are deceived and the line between the physical and virtual world quickly fades.
Throughout the experience, the audience will be completely surrounded by a dynamic and changing artificial environment that will create a perception of presence in an unreal world. "This medium [digital projection] has a lot of potential, it's where the magic is happening," adds Refik Anadol.
To carry out the project, Refik had the support of Epson and its family of Laser Pro L projectors as the technological allies that would allow it to capture its artistic vision in the most faithful way – and with the best quality – possible. With just four 12,000 lumen projectors and a central Graphics Processing Unit (GPU) that sent the appropriate content to each of the equipment, it was possible to transform an ordinary room into a sublime sensory experience.
"Our collaboration with artists globally has grown as we have been introducing innovative new products, and the Infinity Room is one of these fruits. so come and visit this experience and our Booth where we will have all our laser projectors, lamp projectors and even the newest as LightScene" said Leopoldo Parra, Regional Business Manager for Epson Latin America.
Sound also plays an important role in the experience of this space, so a high-quality system is required, provided on this occasion courtesy of the Mexican company Representaciones de Audio, which is also one of the exhibitors of the fair.
In addition to the Infinity Room, TecnoMultimedia InfoComm will bring together the best and most outstanding of the audiovisual industry in a series of conferences, seminars and a wide exhibition where companies, suppliers, customers and consumers can update knowledge, generate contacts and close new businesses.
TecnoMultimedia InfoComm Mexico will be held from August 15 to 17, 2018 at the WTC in Mexico City. For more information visit www.tecnomultimedia.com.mx
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