Latin America. Sony Digital Cinema 4K launched Finity, the new campaign to power the company's large format projection (PLF) solutions. Finity delivers a large-screen viewing experience with images presented in Sony Digital Cinema 4K, delivering unparalleled sharpness, colours and contrast.
The new offering combines HDR-enabled dual 4K projector technology with a range of custom brand assets and free marketing assistance.
Cinemas equipped with the current range of dual projection and high contrast systems of the Sony SRX-R500 series, already compatible with Finity, will not need to make any additional investment.
Room owners are provided with a full range of promotional material for the "Finity presentation", from attractive digital signage images to posters and support for social media and press releases. Backed by movie studios, this powerful package offers theater owners valuable help in promoting their Sony 4K PLF displays to customers, as well as movies that are shown in this superior quality format.
According to the company, Finity offers an attractive proposition for cinemas to earn higher revenues while keeping operating costs at bay.
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