International. For the first time since entering the market in 2004, BroadSign International has reinvented its BroadSign Administrator user interface to deliver a modern and intuitive user experience for the company's global customers. The upgrade is available free of charge as part of BroadSign's cloud-based model.
Named this year as the provider of high-ranking digital signage software by Frost & Sullivan and DailyDOOH, BroadSign has revitalized its user interface to enhance the power of its automated approach to content management.
Programmers are provided with a more visually appealing and user-friendly experience through faster access to workflows, intuitive graphics, and greater customization. These enhancements reinforce BroadSign's key benefit of helping DOOH media publishers achieve operational efficiency.
Visualization enhancements include a map for easy location-based orientation and calendar for easy scheduling of complex schedules. A new loop sharing feature eliminates more micromanagement by giving networks the flexibility to automatically allow different types of content to receive the necessary airtime based on rules set by the planner.
BroadSign's integration with camera-based audience measurement company, Quividi, has also been deepened with the addition of more detailed audience analytics to the performance reporting test.
"We spent a significant amount of time analyzing how our customers were using our platform and determining what could be reviewed to bring them greater functionality and efficiency in a fresh and simple way," said Bryan Mongeau, BroadSign's Vice President of Technology. "This update elegantly realizes our goals."
BroadSign customers can experience the new user interface immediately by upgrading to version 11 of the BroadSign Administrator. Those interested in getting a demo of the platform can arrange to meet with a BroadSign representative at upcoming Expo Integrated Systems Europe and Digital Signage events.
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