International. Biamp Systems announced the expansion of the company's product management team with the addition of Shell Haffner as Director of Product Management.
In his new role, Haffner is responsible for leading the product management team in formulating and implementing successful product development strategies to support Biamp's entire product portfolio. He will lead Biamp's product development by identifying key customer needs and analyzing market trends, new product requests and application solutions.
"I was attracted to Biamp for its commitment to quality and meeting customer needs, as well as its track record of developing innovative audio technologies that have become industry standards. I look forward to contributing to Biamp's success and continues to bring value to its customers around the world."
Haffner brings 20 years of experience in the IT business to his new role, most recently as Global Product Marketing Manager for Xerox Corporation's business product entry unit. He has previously held senior marketing and product management positions at companies such as Tektronics Inc., digital Mercury Inc. and Merant Inc. Haffner holds a Bachelor of Science in Electrical Engineering from the Illinois Institute of Technology.
"I am very excited about hiring Shell to further strengthen our product management team. It is clear that his deep expertise in offering winning products in the market will be an advantage for Biamp, and his understanding of the global IT space enhances the breadth of experience in our team," said Graeme Harrison, Executive Vice President of Marketing, Biamp Systems.
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