International. After its implementation in the United States market, a novel proposal is coming to the Latin American region, which could revolutionize the market for books, magazines, catalogs, etc. It is about the mixture of print and audiovisual media.
Currently, a high-definition color LCD screen installed between the pages of a certain printed document can already play content of up to 70 minutes, with the help of a flash memory. The screen will also be developed later in touch system.
This technology can stream up to 6 different videos with default length, depending on the memory used and can be coupled to any paper size. It also has light, wind and motion sensors that allow better interactivity with the product.
The first videoprint appeared in selected subscription copies of Entertainment Weekly magazine in September 2009. This Technology has been used by important advertisers such as AT&T, Nissan, Discovery Channel, Walt Disney, Warner Brothers, Pepsi, Starbucks Caffe, Nestlé, CBS among other companies.
In Latin America , its commercialization is already being announced and it is expected that little by little it will spread throughout the region.
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