Latin America. Digital signage and media solutions provider, Creative Realities, announced its strategic expansion into Mexico and the broader Latin American market, along with the appointment of its new leader in Latin America, Julián Arcila.
This move marks a significant development in the fast-growing digital signage market in Latin America, as Creative Realities solidifies a strong presence in the region and further strengthens its presence in North America.
In recent years, Creative Realities has engaged with sports and entertainment clients in Latin America. With increasing inquiries from customers about their capabilities in Mexico, the decision to expand was driven by market demand as well as immense growth opportunities within the region.
"The market in Mexico and Latin America presents a significant opportunity for growth," said Rick Mills, chief executive officer. "We are entering as one of the largest suppliers in the region, which gives our customers an additional level of confidence. Our goal is to extend our umbrella of advanced digital signage solutions throughout Mexico and the wider region, bringing strategic concepts and consulting services that the market has yet to see."
To lead this expansion, Creative Realities appointed Julián Arcila as managing director for Latin America. Headquartered in Miami, Arcila has more than 15 years of experience in global business development and product marketing, specializing in business-to-business (B2B) sectors, including digital signage. Their experience will be instrumental in navigating the unique nuances of the Latin American market.
"Understanding the cultural and operational differences in Latin America is crucial to our success," said Julian Arcila, managing director for Latin America. "Not only are we transplanting our operations from the United States to Mexico, but we are also adapting to the local market, focusing on the importance of personal relationships, goal-directed communications and customer service. Our flexibility and commitment to understanding the unique needs of the region is what sets us apart."
Creative Realities plans to establish even more partnerships and teams at the location in Mexico to solidify its presence. Initial proof-of-concept projects with clients who have more than 3000 locations are already in the works. The company aims to continue its vertical strengths in the United States, adapting them to meet the unique needs of the Latin American market.
"Our goal is to ensure that our customers in Mexico and Latin America receive the same high level of service and support as they do in North America," Mills added. "This expansion is a testament to our commitment to serving the needs of our customers wherever they are."
Creative Realities is committed to offering an end-to-end, full-service model that includes strategic consulting, purpose-built CMS platforms, mobile integration, implementation, and support on day 2. Leveraging its comprehensive digital signage solutions, the company ensures CMS matching, support, and operational excellence under a unified umbrella. This approach aims to improve guest experience, sales conversion, and operational efficiency in quick-service restaurants (QSRs), retailers, convenience stores, and sports and entertainment centers. By bringing its advanced CMS technology from the United States to Mexico, Creative Realities addresses the limited access to sophisticated tech stacks in the region, improving the overall customer experience and market growth.
This move follows Creative Realities' expansion into the EMEA market, reinforcing the company's commitment to meeting the diverse needs of its global clientele.
