Central America. CommScope announced a strategic alliance with UnitedTec to expand its market presence in Central America and the Caribbean. Under the direction of Managing Partner Kaleb Avila Garavito, UnitedTec will work to expand CommScope's representation in the region.
"The dynamism of today's market requires innovative and adaptive strategies, as well as the development of differentiated plans to meet the specific needs of each region. At CommScope, we have decided to break paradigms to offer an improved experience and move towards a different model in Central America and the Caribbean. The alliance with UnitedTec will allow us not only to expand our coverage in the region, but also to position our solutions and strengthen our channel network," said Gustavo Lopez, VP of Enterprise CALA Sales at CommScope.
This renewed approach aligns with a business model based on five clear objectives:
1. Develop customized strategies: UnitedTec will work closely with CommScope to design solutions that address the specific needs of Central America and the Caribbean on their path to digital transformation.
2. Expand Coverage: The alliance will reach more customers and partners in the region, strengthening CommScope's presence.
3. Position solutions and business models: CommScope and UnitedTec will focus on highlighting the competitive advantages of their solutions and services, driving the adoption of advanced technologies.
4. Identify business opportunities: The UnitedTec team will be the eyes and arms of the brand in the region, identifying opportunities for growth and expansion. They will identify customer needs as well as profiles, identify the technological challenges facing the region, and propose solutions.
5. Strengthen the network of partners and distributors: Expand the company's channel ecosystem in the region in accordance with the corporate strategy.
CommScope expects to expand its market leadership by leveraging the expertise and leadership of Kaleb Avila's team in the region, as well as the accelerated digital transformation in Central America and the Caribbean, which represents a significant opportunity for IT companies.
"The UnitedTec team has a great track record, experience and confidence in the market, which, together with CommScope's positioning and support, will allow us to achieve our growth goals set for 2024, as well as reaffirm our commitment to the region's digital transformation," says Gustavo Lopez.
Since February 2024, UnitedTec began operations in Central American and Caribbean countries, including Panama, Costa Rica, Guatemala, Honduras, the Dominican Republic and Puerto Rico. In the near future, El Salvador will be added, which is perceived as an emerging market that is setting trends in the IT sector.
"We are focused on regaining CommScope's leadership in coverage and market penetration in our area of influence. In addition to developing the region's leading integration ecosystem, providing support for new technology trends in data centers and enterprise to end users, which will allow us to position the company as a global leader in the region," says Kaleb Ávila, Managing Partner of UnitedTec.
With this partnership, CommScope and UnitedTec are poised to revitalize the Central American and Caribbean market, entering key verticals such as Data Center, Healthcare, Banking, Education and Hospitality, as an integral part of their strategy.
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