The severe shortage of equipment experienced by the audiovisual industry in 2022, which still persists today, although to a lesser extent and affected the recovery of the market after the pandemic, leaves important changes in the way the industry worked, compared to the period prior to 2020.
Given the lack of the specified equipment for the projects and the need to provide a solution to the end customer, integrators were forced to look for new options outside the brands they traditionally used, which offered quality and product availability. This paved the way for small or little-known brands that provide high-quality solutions.
With this situation, integrators also realized that the technological evolution of the audiovisual industry has reached maturity, to the point that equipment from different brands for the same solution offer the same technical capabilities and are other factors that today influence the purchase decision.
In addition to the availability of equipment, the service in the pre and post sale, the technical support, the capacity of response almost that immediate to any requirement, the local support of the brand either own or through its distributors, are some of the differential services that are sought today, beyond being a recognized and positioned brand.
Undoubtedly, the immediate future of the audiovisual industry is very interesting.
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