Mexico. The previous week, took place in Mexico City the presentation of the latest Panasonic solutions in cameras and video projectors, by the hand of Almacenes Audiovisuales and Lebraz. During the day, AVI Latin America spoke with Mauro Umeki from Panasonic, who detailed the position of the Japanese manufacturer in Mexico today, as well as the new solutions.
He stressed that the change in the way of serving the Latin market by Panasonic has worked very well. "It's a very important issue because of the company's entire strategy. This was a decision of the parent company in Japan so that all this change translates into a more efficient way to serve the Latin American market. So the idea is that we concentrate all our efforts in a single country, which is Brazil, to have more efficiency in the operational part."
Some of the positive changes it has brought to the region are the delivery times of products, existence of local inventories, with which today they are more competitive. "With a single company, a single office, negotiate directly with the factory for the entire region, we have larger volumes and with that conditions to offer more competitive prices for the entire market and of course for Mexico," he said.
About the event held in Mexico, he said that they presented the professional products of cameras and video projectors for entertainment markets, rental companies, government and traditional companies in the installation part such as broadcasters, schools, education and systems for companies and the corporate in general.
"This level of product is not decided, it is not chosen without knowing it, without touching it. This experience is essential for those who work with cutting-edge, top-of-the-line products such as Panasonic. In the event they were able to meet the equipment and talk to the engineers of the factory, with people very involved with all the products, not only in Japan but also in Mexico, so that they can ask questions, so that they have a little more information about how these products can support in their day to day in their work ", concluded Mauro Umeki.