Latin America. The current business environment has the challenge of making efficient use of technology to have a greater impact with its customers; therefore, it is necessary to transform the model of communication, exhibition and promotion.
The use of technological tools and solutions that allow the easy management of visual content in restaurants and stores to replace printed materials becomes an efficient, dynamic and attractive option that will improve real-time communication with customers.
Samsung, as part of its Digital Signage solutions, has Business TV, an ideal product for small and medium-sized companies, because it is an alternative of digital visibility, which offers interactive and customizable communication in an easy and simple way, without generating additional costs in productions of printed materials.
"Small and medium-sized business owners must optimize their resources to have the greatest impact on their customers. Changing the menu, showing a new collection or the offers of the day should be options to attract more customers without representing a large investment in advertising," says Bibiana Hoyos, director of the Visual Display Business division of Samsung Colombia.
What it is and how it works
Business TV is a UHD-quality TV, designed to deliver optimized color expression and Crystal View picture quality. This TV can be used for a long time without having the risk of damage to its operation or image quality; in fact, it can be used on average 16 hours a day, 7 days a week; and has a 3-year warranty.
To manage the contents of the companies, the Business TV has an app to design and control the information remotely from the cell phone and thus achieve a greater impact and visibility of the brand and products or services offered.
Thanks to a simple interface, it is possible to edit and implement advertising pieces with the content you have on your mobile device, you can even send such content to one or more screens that are in the same enclosure.
In turn, the TV allows you to have multiple options for companies. Even through the app, the user can have the option to combine a TV signal with their corporate messages in L-type designs or other eye-catching designs.
"It is clear that commerce needs a more fluid, personalized and friendly communication with the customer. Our digital signage solution allows an effectiveness of 47.7% benefiting the recognition of the brands that use it and allows users to process information up to 60 times faster", explains Bibiana Hoyos.
According to a study conducted by Samsung, companies that have implemented the use of digital signage, such as stores, gyms, hardware stores and cafes, among others, showed that Business TV attracts 4 times more attention than static signage. 63% of people recognized that this type of technology attracts attention and allows them to process information faster.
Benefits of Business TV
1. More than 100 customizable templates, which allow you to edit, adapt and implement the content, even on multiple screens and with few steps, from digital menus, to advertising and promotion including the PREFERRED TV programming.
2. Impactful communication through digital content.
3. Remote and easy content control from a smartphone.
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