Latin America. Navori Labs launched Aquaji, an AI-powered marketing analytics software that will improve the customer experience in physical environments, including building material warehouses, restaurants and shopping malls, and improve digital advertising in public places (DOOH).
Aquaji has unique visitors and collects demographic data, dwell time, wait time and key performance indicators of attention spans in segmented time intervals ranging from hours to months. Aquaji helps businesses understand consumer habits and profiles, create new opportunities for growth and profitability through more meaningful interaction with visitors, and support a more comprehensive business intelligence ecosystem.
The launch of Aquaji comes after three years of research and development in applied artificial intelligence by Navori Labs. The original solution uses computer vision software to analyze and evaluate visitor metrics, behavioral patterns, and marketing activities in order to help businesses better manage their physical spaces. The software differs from existing products by combining the most advanced mathematical models of computer vision, improving detection accuracy from a standard 60% to 95%.
Aquaji rigorously identifies and recognizes each visitor, and protects visitors' anonymity using face and body detection and coding instead of facial recognition. A unique key for each individual, created using aggregated data (attributes), ensures that Aquaji can distinguish between staff and customers, without duplicates or false positives. This provides marketers and store managers with reliable and comparable data to measure performance in physical spaces. For example, retail chains can apply the metrics provided by Aquaji to make strategic decisions about product placement, measure the attractiveness of advertising campaigns, and allocate HR assets. The latter is especially useful for adjusting staff turnovers based on visitor traffic, dwell times, and customer wait times at entrances, checkout queues, and other locations.
Businesses that monetize through ad networks also benefit from the information provided by Aquaji: demographic, but anonymous, audience data, visitor attributes, and attractiveness and attention metrics that allow efficiency rates to be accurately calculated. Aquaji's API makes the generated metrics available to programmatic platforms that help advertisers reevaluate ad content and location decisions, and access data to feed into their businesses' internal intelligence platforms and data science systems for deeper analysis.
Businesses using Aquaji for marketing analytics gain additional benefit access to direct integration with Navori's QL digital signage platform, a globally proven solution, using some of the world's largest digital outdoor advertising (DooH) networks. With both platforms integrated, communication becomes sensitive to the context and to the appropriate audience. Once the appropriate content has been defined for the different audiences and using QL contextual programming, the system makes automatic content adjustments based on programmed scenarios and dynamic data.
Aquaji offers a quick and simple setup that uses new or existing security cameras, and is immediately available for cloud deployment. An on-premise version will soon be introduced, providing users with two high-performance and affordable marketing analytics solutions to deliver a comprehensive service, from single-point systems to the world's largest DOOH networks.
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