International. Innovation is an important factor in staying ahead of the curve in the fiercely competitive real estate sector. Kaisa Prosperity, a large real estate developer in China, used Absen's cutting-edge digital signage technology to unlock the full potential of Guangzhou Kaisa Baiyun City Plaza, its newly developed facility.
Absen worked with Jiake Intelligent, a company with a lot of experience in providing advanced smart solutions, to customize a full suite of stunning LED solutions for the new property.
Guangzhou Kaisa Baiyun City Plaza is located in the heart of Baiyun District of Guangzhou City in Guangdong Province. With an area of around 420,000 square meters, the Plaza is a combination of residential buildings, large business centers, Lingnan-style shopping streets, lifestyle hotels and more.
"LED is one of the cutting-edge technologies that Kaisa has been using in its various properties across the country," said Qin Yi, manager of the Innovation R&D Department at Jiake Intelligent. "LED has the power to bring interactive visual experiences anywhere, and the innovative digital solution we delivered together with Absen to the Plaza serves this purpose. It's impressive."
Installed inside and outside the sales center in Guangzhou Baiyun Kaisa City Plaza, where Kaisa exhibits and sells its properties, Absen's LED display solutions include an epic 3D OOH display, a bespoke immersive LED cave, a seamless LED video wall, and four LED strips in the building's interior lobby. Absen's range of creative digital solutions offers visitors stunning images and impactful messages of the brand and property.
3D OOH display with the naked eye
Mounted on the exterior of the building, the custom trapezoid-shaped LED wall of 274.89 square meters has become an integral part of the entire building. With creative 3D content, he has transformed the building into a unique landmark with a combination of art and technology.
The product implemented here is Absen's GS series, an outdoor LED product capable of maximizing engagement by delivering dynamic and vibrant messaging. The GS5.9 Plus can operate effectively even in direct sunlight, thanks to the extraordinary image quality with high brightness and a wide color gamut of 110%.
LED videowall and LED strips on the ceiling
Upon entering the lobby of the sales center, visitors will find themselves in a modern, digitized space with a large-format LED video wall and four innovative LED strips on the roof over an architectural model of the Plaza.
Measuring 7 x 4 m, the video wall, created with Absen's N1.8 Plus, is used to reproduce images and advertisements to present property information for the benefit of the customer. The four LED strips, Absen's N4 Plus solution, measure 1.73 x 15.8 m each and are mounted on the roof over architectural models. They are strategically located for viewing purposes from all angles. LED strips complement the modernized sales center space, by supporting the visual experience of the room. The content shown in the strips includes the four seasons and the aurora, which ultimately support the quiet, peaceful atmosphere of the lobby.
Absen's flat panel, the N Plus series, was selected as the best product for application in these areas, as it met all the requirements of visual performance, mechanical operation and budget. The N Plus series features a slim and light design and is a reliable solution for being wall mounted or suspended from the ceiling.
LED Cave
Absen's rich experience in delivering different types of visualization solutions allowed it to realize an immersive LED cave for Guangzhou Baiyun Kaisa with ease. The cave behind the LED video wall is an interior space where Kaisa plays creative and futuristic content, as well as real estate ads, for visitors.
Absen's PL2.9 Lite met the requirements for this space. With its innovative front and rear module maintenance, light weight and reinforced cabinet design, the PL Lite series met the protective strength and simplified maintenance required for an LED cave of this magnitude.
Carrying out a project of this scale requires a great deal of effort on the part of a team of experts with exceptional knowledge and experience in LED displays. Absen worked closely with Jiake Intelligent and Kaisa Prosperity on the fulfillment of digital solutions.
Here's the video of the solution:
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