Select your language

Digital signage at airports

Dynamic and up-to-date communication at an airport is crucial as it keeps users abreast of  flight information, which is accurate and up-to-date.

DSLatam

In every large city, airports represent a public place of great activity. Between arrivals and flight departures, people interact, exchange ideas, communicate and in parallel, receive information.

The endless lines, very long waits and delays caused by bad weather, are some of the circumstances that live, those who circulate there. Facilitating the boarding and arrival of passengers on different flights has become a priority for airports, in order to improve the service provided to users.

- Publicidad -

How to inform users directly, timely and effectively without provoking any unnecessary movement?  Digital Signage is now an elementary tool that provides guidance and information to travelers twenty-four hours a day, 365 days a year. The Association of Digital Signage Latin America (DSLatam), promotes  the  implementation and professionalization of Digital Signage to  develop quality standards and generation of metrics, which expand the benefits in the various industries.

As technology has evolved, the means of communicating with users have transformed with it. There are several solutions in Digital Signage that facilitate and improve the dynamics and  operation of airports around the world.

Some airports have special variants of FIDS such as Baggage Information Systems (BIDS) or Gate Information System (GIDS). Other airports use a generic term such as the Passenger Information System (PIDS).  Digital  Signage is highly visible and essential in these areas since it provides the necessary information in real time about air control, segmented by areas, with the possibility of connection to different sources of information that allow the timely update of last-minute changes. 

The implementation of Wayfinding in airport hubs  provides detailed information to visitors about their  location through maps and interactive navigation routes. The interactive kiosks allow a more personalized attention to the user since consultation  and orientation modules are offered that provide detailed information of flights, locations, etc. Both implementations can count on advertising content that generates revenue through brands that will pay to have their spaces retail, promoted on maps and directories.

Another trend in airport signage is the  implementation of video walls, as they can be customized to change content or blended into various elements to attract global advertisers, boosting ad concession sales to airport tenants.  By mixing content with advertising, video walls  can help airports create an additional stream of valuable revenue.

More and more airports will be looking to incorporate Digital Signage into their spaces; Dynamic and up-to-date communication at an airport is crucial as it keeps users abreast of  flight information, which is accurate and up-to-date. By combining these factors with the ability to control all Digital Signage from one central location, it will come as no surprise that the rise of digital signage facilities is a trend for workers and commuters to enjoy. 

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Myths vs Reality: How Much Do You Know About Data Centers?

Myths vs Reality: How Much Do You Know About Data Centers?

Leaders in the data center industry unveil some myths about this economic sector that every day drives technological development and competitiveness. Equinix

Yamaki opens the CEA, a space for audiovisual integration

Yamaki opens the CEA, a space for audiovisual integration

Colombia. According to data from Procolombia, the country has more than 34 thousand professionals in the audiovisual industry, including professionals in areas such as film and television...

Exertis Almo launched Autora DSM, DS management platform

Exertis Almo launched Autora DSM, DS management platform

Latin America. Exertis Almo has presented the Digital Signage Management (DSM) Author platform. This new service offering enables integrators to simplify every facet of an AV digital signage project...

Harman to improve audio experience for Nascar fans

Harman to improve audio experience for Nascar fans

International. Harman made official its partnership as Nascar's technology partner, with the aim of offering premium audio experiences to racing fans through future audio updates for the tracks.

Zoom introduced new skills for AI Companion

Zoom introduced new skills for AI Companion

Latin America. Zoom is enhancing AI Companion across its platform through AI skills, agents, and models to deliver high-quality results, help users improve productivity, and strengthen...

DAS Audio presented MARA and MARA-SUB, the ARA series grows

DAS Audio presented MARA and MARA-SUB, the ARA series grows

Latin America. MARA is the new powered cardioid line array system that joins DAS Audio's ARA series, which also includes the LARA and SARA. With the launch of this series, DAS Audio has managed to...

Scams using AI voice cloning are on the rise

Scams using AI voice cloning are on the rise

Latin America. It is not news that Artificial Intelligence came to revolutionize the world, and cybercriminals have been able to take advantage of all this potential to weaponize targeted, more...

Shure Achieves Victory Against Counterfeit Product Network

Shure Achieves Victory Against Counterfeit Product Network

International. Shure has collaborated with two other international audio equipment brands to address a network in China dedicated to the large-scale manufacture and export of counterfeit goods, such...

CommScope Launches Data Center Solution

CommScope Launches Data Center Solution

Latin America. Propel XFrame is the latest addition to CommScope's Propel portfolio of high-performance data center solutions. It is a floor-mounted fiber rack designed to withstand and evolve with...

Apple unveiled immersive concert experience with Metallica

Apple unveiled immersive concert experience with Metallica

Latin America. Three iconic Metallica songs during the M72 World Tour performance in Mexico City: "Whiplash", "One" and "Enter Sandman", were recorded on Apple Immersive Video and have been...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin