Latin America. Manufacturer Hall Research announced the additions of Hal Truax as vice president of sales and marketing and A.J. Shelat as vice president of product for its growing team.
Hal Truax will be responsible for all global marketing and sales efforts. You will also be entrusted with the growth of client strategic accounts and partner relationships that align with Hall Research's core business objectives.
"Hal brings over twenty years of sales and marketing experience to our organization. We look forward to your help in aligning our sales and marketing initiatives, and in growing our presence in the AV community," said Jason Schwartz, CEO of Hall Research. With a strong track record in the Pro AV industry, supporting the growth of brands such as Crimson AV, Omni Mount, Wyrestorm and Peerless AV, Truax joins Hall Research at a pivotal moment in its 36-year history.
"I am delighted with this position at Hall Research as it is a truly innovative manufacturer poised for tremendous growth in the professional AV market. I've always been fascinated by Hall's state-of-the-art video distribution, switching, scaling, conversion and control system products," said Hal Truax.
In addition, A.J. Shelat has been promoted to vice president of product and will be responsible for leading product strategy while expanding Hall Research's technical service team.
"A.J. was the ideal candidate for this new position at Hall Research. He has been with us for over 14 years in the sales arena and deeply understands our products, but more importantly, our customer base," says Jason Schwartz, CEO of Hall Research. A.J. has been with Hall Research since 2006 and has been an integral part of Hall's evolution. Most recently, A.J. served as vice president of sales and was instrumental in overseeing Hall's global reach. A.J. will now use its 20 years of knowledge of the audiovisual industry to strengthen Hall Research's product line.
"I am excited to take on this new challenge within Hall Research. Armed with my experience and passion for new technologies, I am equipped for this new challenge. I look forward to working closely with our customers to develop products that create solutions to the challenges they face as Hall Research's offerings in the Pro AV space advance," said A.J. Shelat.
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