Latin America. Today entrepreneurs, entrepreneurs, artisans, large and small companies have had the need to reinvent themselves to survive the changes that the world has faced. Within this framework, new communication challenges arise that demand innovative and creative ways of communicating and persuading.
That is why technology becomes an ally to communicate in extraordinary ways that impact society with disruptive ways: creating interactive advertising and expressing positive messages and personalized content through a tool that provides an experiential and sensory experience.
Movements, sounds, shapes, textures, ambience; a way to capture the attention of any person arriving, at the same time, with a message effectively. This can be achieved through Digital Signage solutions made with specialized video projectors to generate experiences that increase the connection between customer and product. Epson is the channel to achieve this.
Epson projectors allow you to create an engaging and captivating experience by adding a layer of content to anything, shape, material or surface. "Using projection for Digital Signage you can create and design unique experiences, which transform emotions and create action. From advertising on a giant curved wall to small projections on products. No project is too small or too big," said Leopoldo Parra, Regional Business Manager for Epson Mexico.
Currently, digital signage can be used to contribute to messages of awareness and prevention of the health care of citizens through mappings on buildings, or on any space available in companies, restaurants, banks, among others. On the other hand, it is also useful for any retail space, managing to attract the public with innovative shelves that elevate the brand and improve operations by creating immersive experiences that attract more customers.
Another implementation space can be hotels, through the transformation of spaces into welcoming places where information can be delivered and guests guided. In general, it is an ideal solution to decorate the environment with artistic designs, decorative images, or signage of the biosecurity protocol.
For restaurants, Digital Signage technology can create an immersive dining experience, dynamically change the menu, decorate the walls with photographs or videos of the dishes, celebrate special moments of customers with personalized content, present the promotions of the day, without having to invest in large and expensive printed material so often. As well as giving messages of the protocol to follow from the entrance to the place, during your stay and when leaving so that your gastronomic experience is safe and can be enjoyed to the fullest.
For corporations, it's possible to transform lobbying and customer experiences. Project dynamic content on the different floors, walls and ceilings to design a different space or make useful information known. It can be an excellent communication tool for internal and external audiences, perfect for sharing messages appropriate to the current situation.
Epson projectors for Digital Signage have a laser light source, allowing to obtain up to 20,000 hours of autonomy and project images of extraordinary quality getting any message to be communicated in a unique way, even with the possibility of creating immersive experiences. These solutions are applicable to give prevention messages, communicate campaigns, renew businesses and connect with the public in a vivid and real way.
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