International. At this year's Digital Signage Summit, more than 30 experts will explore how the digital signage industry and DooH can create better experiences for customers.
DSS Europe is the strategy event in Europe that explores the business and technology of Digital Signage and Digital-out-of-home (DooH). Now in its fourteenth year, it offers a unique combination of keynotes, conference channels, awards and exhibition exhibitions involving some of the world's leading digital signage experts, thought leaders and leading technology and service providers. It takes place in a five-star airport hotel, ensuring an ideal premium environment for learning and networking.
The theme of this year's DSS Europe conference is "Customer-centric in the age of personalisation, experiences and artificial intelligence". The two-day event will explore tools for creating customer-centric experiences, present best practices in AI-based analytics, and analyze trends and digital drivers across various vertical markets.
DSS Europe will run from 3 to 4 July 2019 and returns to the newly expanded Hilton Munich Airport in Germany. The event is a joint venture between Integrated Systems Events, producers of the Integrated Systems Europe exhibition, and Invidis Consulting, a leading German digital signage consultancy.
Florian Rotberg, Managing Director of Invidis Consulting, commented: "Digital Signage Summit Europe comes at a very exciting time for the industry. Finally, solutions are being put in place that promise to deliver the personalized customer journeys the industry has been looking for for many years, and deliver them in new and different ways. At the same time, the digital signage value chain continues to evolve as new players enter the market and established players re-examine how they can best add value."
Mike Blackman, CEO of Integrated Systems Events, commented: "The Digital Signage Summit is simply the best business strategy conference for Digital and Digital Signage Professionals Outside the Home. Our partners at Invidis Consulting know the industry better than anyone, so attendees can look forward to two days full of information and best practices that will help their businesses thrive in this rapidly changing market."
Conference programme
Customer-centric in the age of personalization, experiences, and artificial intelligence: Digital agencies and professional services organizations are increasingly designing digital concepts for retail customer journeys that may face the unique challenges of digital signage. What are the preferred tools for designing customer-centric experiences? The Summit will analyze, discuss and compare digital experience platforms and the role of digital signage software.
AI enables integrators and customers to gain valuable insights from the millions of data points collected by instore sensors. After years of frustration, the time is set for analysis and the "storage cookie". DSS Europe will present best practice approaches and lessons learned, as well as a panel on how to address public concerns about analytics, in particular with regard to privacy and data protection.
Sessions on the requirements for outdoor signage and on consolidation and changes in the digital signage value chain will also be included in the agenda.
The keynote speakers at DSS Europe are:
Gary Kayye, co-founder and director of LA Rescue Agency; Kayye to Unveil New Best Practices for Digital Signage and DooH agreed by Five Industry Trade Associations
Louise Richley, Managing Director of Beyond Digital Solutions; Richley's keynote is titled 'How to Launch'.
Stephen Gottlich, Senior Vice President, Gable; Gottlich will speak on "The Convergence of Industries in the World of Visual Communications."
From Invidis consulting, Florian Rotberg, Managing Director, and Stefan Schieker, Partner, will provide keynotes on the factors driving market growth and on the role of digital in customer travel and personalization.
Exposition
Parallel to the conference, on both days an exhibition is held with the main Digital Signage companies showing their technologies and solutions: screens, touch solutions, signage accessories, software and hardware.
The confirmed exhibitors for DSS Europe are: Dynascan, NEC Display Solutions, iiyama, Sharp, Epson, HAGOR, LG, Lindy, Peerless-AV, Sharp, Telelogos, Touch Perfect, Axiomtek, Concept International, Intuiface and Novisign.
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