Colombia. When digital signage is first implemented, we probably expect it to last a long time. After all, no one wants to unfold a new screen every year or every month. Although digital signage has become more affordable, it's still not cheap. So how do you test your digital signage in the future? The Colombian company Enfoko answers this question.
Buy commercial, not consumer
When you look at consumer devices, you may be tempted by lower prices. After all, can't you take a big 4K TV screen and turn it into digital signage? Well, you can, but you could pay in the long run.
Commercial displays are designed specifically for use with digital signage, which means they probably include the inputs and outputs you need, and that they can handle use 24/7. They may also come with the system-on-a-chip for content, or you can get a discount with a particular media player.
Also, with commercial displays, you may be able to get professional help installing and maintaining the display from a qualified digital signage provider.
By buying commercial displays, you can save yourself time and money in the long run and help make your display tested in the future.
Know what you want
If your screen is going to work in the long run, you need to have a very clear idea of what you want to achieve.
For example, let's say you want a screen that dazzles visitors to your corporate office. In that case, it's best to invest in one of the best displays on the market with 4K content if you want it to look good for a long time.
Or maybe it's just a small retailer that wants to showcase a simple screen that highlights the weekly specials. In that case, a medium-sized LCD screen with a simple plug-and-play media player on a USB might be right for you.
When you have a clear idea of your communication goals, you can choose the solution that will last.
Have a good content strategy
Without good content, even the most expensive screen in the world is useless. If you're going to keep your screen in place for a long time, you need a good content strategy.
Your strategy should answer questions such as:
- Who will make the content?
- How often will we update the content?
- What content management system will you use?
- Do we have the resources to continuously manage and update content?
- How will the content connect with our audience?
- Can our screen handle the content?
If you can answer all of these questions, you'll have a much more effective digital signage strategy overall, and that will help keep your signage up to date, even if hundreds of new displays have been released since implementation.
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