With the project executed at the SESI Digital Museum of Campina Grande, the Brazilian integrator Seal Telecom won the AV Latino 2018 Contest, announced within the framework of TecnoMultimedia InfoComm Mexico 2018.
AVI LATIN AMERICA
With the aim of portraying the history of the city of Campina Grande, considered one of the main industrial poles of the Northeast region of Brazil and the main technological pole of Latin America, the National Council of SESI decided to invest in the development of a Digital Museum that would bring together all the tradition and modernity present in the municipality through various technological languages.
For this, the institution had the support of the Brazilian integrator Seal Telecom, which was responsible for the production of technological environments that began to offer a surprising virtual experience to visitors.
To start the journey through the history of Campina Grande, at the entrance of the museum a videowall system was installed with ultra-thin edge screens, which have an image management system that exhibits videos with portrait of the troperos - important figures of the history of the city. Giving continuity, in a panoramic projection room, a screen with two Full HD laser projectors in blending mode and VJ software with a viewing area of 21.6m², now allows the reproduction of videos with information about the main tourist spots, buildings, monuments and events such as the Largest Festival of San Juan del Mundo.
In order to highlight the information and curiosities, a short-distance projection and virtual tracking system was assigned to give the feeling of visitors to walk around the region. The outline of the city map is represented in a space on the ground indicating the main tourist spots and historic buildings and, by means of a technology of sensors and movements, at each point that the visitor tramples on the digital map, a screen will show animations with information about the places.
The project was also born with the purpose of being an important tool to take advantage of education in the state and for this it was necessary to implement solutions that transmit historical factors in an interactive and highly digital way. Thus, an interactive play space was developed as a way to test the knowledge of visitors. The environment is composed of a touchscreen screen with sound made by means of directional audio domes, in which various educational games are available.
And to make the visit even more attractive, an atmosphere with Karaoke was projected with a touchscreen screen with interactive software that allows people to test their vocal skills by singing melodies that marked history through famous singers and songwriters.
The museum also sought to honor people who are not natives of Campina Grande, but marked history, such as the president of Fiep, Francisco de Asís Benevides Gadelha and the restorer, Flávio Capitulino. To meet this objective, the space "Campina Acolhedora" was developed. In it, users can select the content they want to view about those personalities through a touchscreen interface with sound made in a directional audio dome. To end the experience, the "selfie space" has a system of professional cameras with personalized software, in which users can take a selfie to record the visit and receive the image by e-mail, already with a thematic art of the Digital Museum.
In this way, Seal Telecom managed to offer the most appropriate technologies so that, when passing through all the environments of the Digital Museum, the user really has an experience in the history of the municipality, learning from the arrival of cotton in the region, to the facilities of the large industrialists - which today are fundamental for the city.
The museum was of extreme importance not only for Campina Grande, but for the country, once it became a reference in Brazil for using pioneering digital technology for museums. The Sesi da Paraíba also had an important mission to highlight the trajectory of the city and achieved the production of a fully digital, interactive and connected museum, which has various transmission mechanisms, using technological languages, scenographic resources and sensory experiences.
"By inaugurating the SESI Digital Museum, we rescue the history of the city through the use of technological resources and leave an important legacy for the city that has a bold story to tell for future generations," said the president of the Federation of Industries of the State of Paíba, Francisco de Assis Benevides Gadelha.
Solutions and systems implemented
The great differential of Seal Telecom is in the great experience in audiovisual systems for digital transformation. Its wide portfolio of partners allows to meet projects of different needs, budgets and deadlines. In this integration they used the main audiovisual systems available, the most robust, and the most reliable, since the project demanded a high level of performance. For example, projectors that form a single image (blending mode) use laser technology.
Thus, the project was developed to attend spaces of the museum that needed technology to present the interactive content of high communication. The space still brings together in a single environment mechanisms of diffusion and varied experience, using various technological languages, scenographic and cinematographic resources, stage lighting, color, spot light, graphic solutions through various multimedia resources generating extraordinary sensory experiences.
Some spaces implemented are:
Videowall System
At the entrance of the museum a corridor with two videowalls with ultra-thin edges (between 3.5mm screens) in the 1x4 arrangement (1 line and 4 columns) with image management system, takes visitors on a journey that mixes the past and present of Campina Grande through video.
Panoramic projection room
In one of the rooms, a laser projection screen in blending mode and VJ software, went on to allow the playback of videos with a viewing area of 21.6m², exhibiting the main tourist spots, buildings, monuments and events.
Digital map
Composed of a short-distance projection system and virtual tracking, the atmosphere promotes a true walk through Campina Grande. By means of a technology of presence and movement sensors, each point that the visitor tramples on the digital map, which is projected on the floor of the museum, a screen will show a video with images and information about the places.
Interactive games
This is another interactive way to learn and test knowledge about the history of the municipality of Campina Grande. The space is composed of a touchscreen screen with sound made by means of directional audio domes, in which various games are available.
Karaoke atmosphere
For those who like music, a good opportunity to release the voice is in the Karaokê of the Digital Museum, in which the user selects the songs on a touchscreen screen with interactive software, which has melodies that portray Campina Grande and that marked history in the voice of the voice famous singers and composers.
Virtual Reality Campina 360º
One of the most stimulating experiences of the Digital Museum is the "Campina 360º" space composed of a VR system.
Cozy Campinas
The Digital Museum deals with the history of Campina Grande and also the campines that marked history. The user can select the content they want to view through a touchscreen interface with sound made in a directional audio dome.
Selfie Space
To end the tour and record the visit, the museum also offers the "selfie space", which with a professional camera system with personalized software, the visitor can take a car and receive the content by e-mail already with a thematic art of the Digital Museum.
All the systems installed in the aforementioned environments are controlled by an Automation Center that allows the independent operation of the environments and a sound system by sectors with operation through a touchscreen interface located in the technical cabin and on a mobile tablet.
Winner of the AV Latino Contest 2018
With a total historical vote that exceeded 20 thousand votes, the project carried out in the Digital Museum of Campina Grande carried out by Seal Telecom in Brazil, was chosen as the winner of the fifth version of the AV Latino Contest 2018.
The award, announced last Thursday, August 16 within the framework of TecnoMultimedia InfoComm Mexico, was received by Daniel Skit, President Director of Seal Telecom and Alexandre Novakoski, VP of RTD solutions for digital transformation of Seal Telecom.
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