Latin America. The Mexican company Rentraduce will be, from the first of January 2017, the new exclusive distributor of the manufacturer Listen Technologies, after an agreement reached the previous week.
Gerardo Espriu, commercial manager of Rentraduce, told AVI LATINOAMÉRICA that the agreement between the two companies was signed after a visit to Mexico by Russell Gentner, CEO of Listen Technologies, on November 20 and 21.
After this agreement, Rentraduce will seek a network of dealers to support the distribution of the brand in our region, with products among which are the 72 megahertz line, infrared radiator transmitters, the WiFi system, magnetic induction loop of auditory assistance, among others.
This will also be the opportunity for Rentraduce to start opening markets outside of Mexico. Initially they will be in Colombia and Brazil, and according to the results during the first half of 2017, they would contemplate the possibility of opening offices in these countries.
As part of the strategy to reach these markets, according to Gerardo Espriu, they will rely on the TecnoMultimedia InfoComm fairs in Brazil and Colombia, as well as Mexico, where they have been present for some years. "The Expo is very well positioned in the region, which is why we are choosing them as the voice and showcase of this expansion."
In the photo, from left to right, Russ Gentner, Gerardo Espriu, Laura Medina and Diana Pérez.
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