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Benefits of digital signage in restaurants

Venezuela. It is very common for a restaurant to have its competitors very close and even on the same street or right next door; Digital Signage offers greater visibility of your premises, since it attracts the attention of every passerby who passes in front of it, due to its moving contents that cause great impact to the observer.

Thanks to this system, you can customize the information depending on the time, day or time of the year, so that your offers and / or promotions will always be updated without having to reprint or type them on a paper that you attach to the menu. Today the Digital Age is not only taking care of trees, but also improving and streamlining in-store operations.

A great point in favor and why many already enjoy digital signage in their restaurants, is that you can create the Menu of your business with images and animations of high impact that capture the attention of your potential prospects. Being a completely digital system and adapted to the era of communications, it is completely self-managed which allows you to configure the menu according to the schedule and / or promotions of the day quickly from any mobile device.

The digital menu improves the brand image (Branding) showing the products in an attractive and innovative way in addition to segmenting them by type of audience, which makes your brand and the way you communicate with your customers satisfactory and draws the difference with your competitors.

- Publicidad -

By having a network of screens strategically positioned within your premises, you can carry out direct marketing and Cross-Selling through your digital menu, thanks to having the customer at the exact moment, where he makes the purchase decision. Do not miss the moment, expand the information of the letter and interact with the public, it is time to offer your star products, the best discounts and the most impressive promotions of the moment.

All these benefits are of great help when it comes to generating sales, however, how to know what my customers think about my restaurant?; the system allows you to place a screen right at the exit with the possibility of placing satisfaction surveys for your customers, so that you know what they think of your attention, service, products, among other points of importance for your company and you can improve in aspects where the answers are not totally positive.

A picture is worth a thousand words and if it is animated, much better!! Take advantage of it!

Richard Santa, RAVT
Author: Richard Santa, RAVT
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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