Colombia. The DLP Cinema projectors of the Christie Solaria Series were installed in the new multiplex of Cinemas Procinal de Colombia located in the Mayorca Shopping Center of the city of Medellín, the second in the country. The complex has nine rooms, one of which, equipped with a Christie CP4230, features the country's first Dolby Atmos immersive sound system.
The installation was carried out by CE+S (Cinema Equipment & Supplies). Cinemas Procinal currently has 26 multiplexes in Colombia with 134 theaters and a total capacity of 20,440 seats, being the largest exhibitor in Medellín. In 2015, the company had 2,400,000 viewers and expects to reach three million by 2016.
The star room of this new complex is called Supernova. It is a PLF (Premium Large Format) room that has the first Dolby Atmos in Colombia and a silver screen 8.90 meters high by 15.80 meters wide (almost 150 square meters). To illuminate such a screen, a Christie CP4230 projector of 4K resolution and 34,000 lumens of brightness is used, powered by a Doremi IMS1000 server. The room can accommodate up to 300 people and is 3D ready with the RealD system.
The rest of the rooms of the new complex cover a variety of formats, such as the Sala Cine Arte, which projects independent cinema, the Black Star VIP Room, which offers comfortable reclining seats, or the Sala 4DX, which incorporates various innovations such as movement and vibration of the seats, lightning effects, smells, smoke, etc.
This is by no means Cinemas Procinal's first experience with Christie teams. In fact, the company has 50% of its screens with branded projectors. "Christie projectors offer us great performance, quality and luminosity, as well as simple and friendly operation for projectionists," says Juan Carlos Mayungo, administrative and financial director of Cinemas Procinal. "In addition, Christie has shown good support in after-sales support, and the fact that they set up an office in Colombia brings us closer to the brand," he adds.
So much so that Cinemas Procinal has just purchased five new projectors of the Christie Solaria Series for its new multiplex at the Aventura Shopping Center in Medellín that will open in July 2016. The company is also considering acquiring the innovative Christie Vive Audio™ cinematic sound solution for the Viva La Ceja shopping center (Antioquia department) which is scheduled to open in the third quarter of 2016.
Diego López Villamil, general manager NOLA (North Latin America) of Christie, points out: "Cinemas Procinal has always had a great concern for all technical improvements and is a leader in offering the most innovative cinematographic technology to its viewers. That's why we're very pleased that they continue to rely on our brand for their new displays."
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