Colombia. In the 2015 version of TecnoMultimedia InfoComm Colombia, which was held in mid-November in Bogotá, a commercial realization began between two companies, one Mexican and one Colombian, which has just been made official. From now on Control Lumínico Electrónico will be the new distributor of Fluotec in Colombia.
Juan Balsero, manager of the Colombian company, told AVILATINOAMÉRICA that Fluotec's LED broadcast products complement its portfolio to offer a wide range of lighting equipment and systems in all its professional segments.
"Electronic Light Control was working with Philips' product line for entertainment, but that part of television lighting was missing. That is why we were looking for a long time ago a lighting provider for photography, studio and television. We want to enter strongly into the LED product line and the quality of Fluotec equipment allows us to offer an immediate replacement of fluorescent lights without any problem," said Juan Balsero.
As part of this alliance, they are working hard between the two companies to strengthen fluotec's market and presence in Colombia. That is why they will begin to visit the channels and producers of the country to make demos on site and show how the products of the Mexican company work.
An important part of this representation for Colombia is that Electronic Light Control, in addition to selling the equipment, will provide comprehensive technical support for its customers, as they do with the other brands they represent. "Since we founded the company 10 years ago that was one of our great challenges, because we saw that few competing companies offered it. For customers it's a guarantee that they won't have to wait 4 or 6 months while their product is repaired."
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