Among the wide range of seminars and conferences offered this year by TOTALmedia 2011, the second National Mobile Marketing Congress stands out, a meeting that was held for the first time last year with great success within the framework of the show and that this year presents its second call, again, with a luxury cast.
Organized jointly by the MMA – Mobile Marketing Association and TOTALmedia, this congress has more than 20 presentations or round tables, distributed during the two days of the show in auditorium 2, in which managers from companies such as Vocento, McCann, Carat, Vodafone, Microsoft, Orange, Fotocasa, Evolnet, Mobile Dreams Factory, OMG, Yahoo!, Mobaloo, Scanbuy, Yoc, Mobivery, Shackleton, Gigigo, etc.
SEPTEMBER 28 – Auditorium 2
10.15 – 10.25 am: Presentation of the event Cristina Recuero PRESIDENT MMA SPAIN
10.30 – 10.50 am: Media and mobile devices A new way of business? Jacobo Ponte DIRECTOR MOBILE VOCENTO
10.50 – 11.10 am: The challenge of the multichannel: integrate mobile with traditional media. Alberto San Agustín DIRECTOR DIGITAL UNIVERSAL MCCANN
11.10 – 11.30 am: Where do I develop my application? iPhone, Android, Blackberry, and more. Jesús Velasco VODAFONE MOBILE SOLUTIONS
11.30 – 11.50 am: M-commerce and the importance of mobile at the time of purchase. Salvador Carrillo CEO MOBILE DREAMS FACTORY
11.50 – 12.10 pm: Innovative ways to reach the consumer through mobile applications. Francisco Ruiz Nicolli CEO WANTHAM
12.10 – 12.30 pm: Social networks on the mobile and their possibilities for the advertiser. Marta Herrero DIRECTOR MOBILE ADVERTISING MICROSOFT
12.30 – 12.50 pm: Consumers with smartphones = consumers who want to see advertising on them? Ruth Bareño DIRECTOR MOBILE MARKETING ORANGE
12.50 – 13.00 hours: Coffee break
13.00 – 13.30 hours: Round table: BECAUSE WE ARE NOT ALL IN MOBILE MARKETING:
Participants:
- Gonzalo Galván; OMG Mobile Director
- Alberto San Agustín Digital Director of Universal McCann
- Álvaro or Leticia from NETTHINK CARAT
- Cristian Palau FOTOCASA
- Luis Esteban Managing Director EVOLNET
- Maribel Garcia VODAFONE MOBILE SOLUTIONS
13.30 – 14.15 hours: Inside the App Economy. Ramiro Sirvent. MOBILE MARKETING & ADVERTISING STRATEGIST - MOBILE DREAMS FACTORY.
14.15 – 15.15 hours: Round table: Still to be defined topic
Participate:
Oscar Fernández – Director General MMA
Juan Antonio Muñoz – Unkasoft Advergaming
Yahoo!
Juan María Sánchez – Mobaloo
16.00 – 16.45 hours: Mobile Marketing in Telcos 2.0 José Miguel García Hervás INNOVATION ORANGE SPAIN
17.00 – 17.45 hours: Two-dimensional and bar codes: a bridge between the physical and digital worlds. Agustín Calvo Martínez GENERAL DIRECTOR OF SCANBUY SPAIN
18.00 – 18.45 hours: The mobile in the advertising strategy. Cross Media Campaign Marian Burgos MANAGER PI2006
SEPTEMBER 29 – Auditorium 2
10.00 – 10.45 hours: "The mobile eats online". Daniel Shaikh MANAGING DIRECTOR YOC SPAIN
11.00 – 11.45 hours: Laura Jáñez ACCOUNT DIRECTOR OF UNKASOFT ADVERGAMING.
12.00 – 12.45 pm: How do mobile applications help the strategic development of a brand? Raimundo Alonso-Cuevillas GENERAL DIRECTOR OF MOBIVERY
13.00 – 13.45 round table: Still to be defined topic
Participate:
Cristina Recuero – MMA President
Elisa Ramirez – Nielsen
Jorge Conde – MTV
Salvador Carrillo – Mobile Dreams Factory
16.00 – 16.45 hours: Creativity and mobiles. Sascha Kraft DIRECTOR OF DIGITAL DEVELOPMENT – SHACKLETON
17.00 – 17.45 hours: Interactive Rich Media. John Roberts CO-FOUNDER QUSTODIAN
18.00 – 18.45 hours: Innovation as a differentiating pillar of mobile applications. Sergio Llorens GENERAL MANAGER - GIGIGO MOBILE SERVICES.
To consult the complete program, click here.
www.total-media.es
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