Friday, 14 January 2011 09:56
The premiere of the film "The Green Hornet", scheduled for today, Friday, January 14, has been preceded by a shocking outdoor action created by the OMD agency for Sony Pictures. With the arrival of this action film in Spanish cinemas, the streets have been dyed green. The mupis have been to blame...
And it is that a selection of mupis of JC Decaux project on the ground the green emblem characteristic of this superhero so well known in the USA. For the first time in Spain, next to this projection on the floor, the furniture is entirely vinyl in green and the Black Beauty headlights that appear on the original poster are illuminated at sunset.
This outdoor action reinforces the multimedia campaign created for this new bet aimed at lovers of action cinema. The film "The Green Hornet" is based on a mythical fictional character created by George W. Trendle and Frank Stricker for a radio program in the United States back in 1930. The popularity of the character grew so much that adventures for comics, TV ... and now, cinema. Britt Reid, editor of the Daily Sentinel, is actually "The Green Hornet," an atypical masked hero who, along with his assistant Kato and aBlack Beauty, his spectacular armored vehicle, will fight organized crime by posing as just another criminal.
The OMD agency, which belongs to the OmnicomMediaGroup group, has all the resources to provide a 360º service based on excellence in service, advice and communication consulting. It has teams specialized in research, on and off media, mobile marketing, special actions, content sponsorship, econometric analysis, international management, direct response and strategic planning.
www.omnicommediagroup.com
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