On July 8, the firm FOR A, manufacturer of audio and video systems for the professional television and video industries, announced the legal constitution of FOR A Latin America, Inc. as a response to the growth of the firm in Latin America and the Caribbean. They also stated that Hiraoki Tanoue will have dual roles as president of FOR-A Latin America and as executive vice president of FOR-A Corporation of America. The official accumulated 14 years of experience working for the company and among his main achievements are that he was one of the architects of the opening of the corporation's office in New York.

Most recently, Tanoue was working with FOR-A's sales management at the main offices in Tokyo.

"Hiro has been a valuable asset to our company from the beginning," said Susumu Hotta, president of FOR-A Corporation of America, adding that "we are proud of his accomplishments, so we are more than confident that he will successfully lead our efforts in Latin America."

"We know there is great potential for continued growth in the Latino market. The addition of our Latin American division will offer dedicated support for our customers in that territory, giving us a unique advantage," said Tanoue.

Thanks to its official constitution, FOR-A Latin America will be autonomous in making decisions related to inventories and prices that best suit the needs of its customers in this region.

Pedro Silvestre, regional sales manager, said the new status will facilitate relationships with old and new customers. "The firm's presence in Latin America guarantees a change in our corporate identity. We have had 18 very intense months in sales and this change will undoubtedly allow us to respond in a more direct way to the needs of our customers in the region," he said.

FOR-A Latin America will operate from the office they recently opened in Miami, located at 5200 Blue Laggon Drive, office 760. It was inaugurated in June 2007 to improve service to a growing base of customers and distributors in the Latin and Caribbean markets.

"FOR-A Latin America will improve the service to its customers by making available to them a qualified group of vendors, engineers and technicians who are completely bilingual," the company's press sources reported.