Vilau creates an augmented reality video game for the Eroski Group
Coinciding with the Back to School Campaign, Vilau has launched a campaign to publicize the Nutritional Traffic Light present on the packaging of the Eroski brand. This video game and the Eroski Nutritional Traffic Light will be in the more than 100 hypermarkets of the Group.
The axis of the campaign is an augmented reality video game about nutrition, in which the user has to catch and ingest virtually products of the
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