- In five days begins the first Congress and commercial exhibition on the integration of audio, video and lighting
- Industrial signage equipment can be used 24 hours continuously
- LED displays consume 40% less energy than LCDs and Plasma
Next week professionals from the audio, video and lighting industry will meet in Plaza Mayor, Medellín, Colombia to exchange knowledge, experiences and share ideas, in addition to learning new elements about the multimedia industry.
Day by day this sector is gaining more strength in the country and the region. According to data provided by Cristina Montilla, commercial director of Automa (distributor of LFD screens, Large Format Display, for industrial use for residential applications), sales of signage screens in Colombia increased by 14%, because digital advertising attracts more attention than static images. He also explained that most companies invest in new signaling technologies, but not in quality content, so it is necessary to integrate both aspects for the development of this technology to be effective.