Select your language

We are looking for bigger and better projects

Ernesto Guerrero, audity

Mexico. The Mexican company Audity focuses on integrations for the residential and commercial sectors. For this 2023, it has decided to implement a new strategy to face the market.

Ernesto Guerrero, commercial management and operations of Audity, told AVI Latin America about his new strategy and vision of the industry. "The year got off to a slow start compared to 2022. This is because our market strategy changed, we are on the lookout for bigger and better projects. We currently have in our portfolio around 25 large projects to be confirmed to be executed".

On the trends in the industry in Mexico, he stressed that digital signage has a great growth. In addition, what is related to multi-zone audio, as well as electronic security systems and fiber optics.

Regarding the shortage of equipment, he pointed out that "2022 was very complicated by that issue, especially in large projects that we had closed during 2021. If we had several setbacks in deliveries that were solved mainly with substitutes from other brands. In 2023 we already learned the lesson and although we feel that the shortage is not the same, all the designs and technological proposals we make are based on stocks or products that will not have a problem in the supply".

- Publicidad -

Finally, Ernesto Guerrero mentioned that he expects to find at InfoComm Show 2023 new trends in the corporate and commercial markets, such as collaboration solutions, networks, fiber optics, professional and fixed audio.

"We see with good eyes this 2023, the market worldwide between inflation and other issues is let's say a little "weird", but in Mexico I feel that the situation is defined with a sustained and positive demand, because we have a strong currency that is reflected in a better exchange rate and controlled inflation. In summary, we expect growth of at least 20% over 2022 sales."

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


No comments

• If you're already registered, please log in first. Your email will not be published.

Leave your comment

In reply to Some User
Dante Controller 4.15 is now available for download

Dante Controller 4.15 is now available for download

Latin America. Audinate announced that the Dante Controller update, to version 4.15, is now available for download. This update includes:

KNX Latam's Building Automation Days arrives in Chile

KNX Latam's Building Automation Days arrives in Chile

Chile. On May 15, Santiago de Chile will become the epicenter of automation and smart technology with the Building Automation Days by KNX LATAM, Chile edition.

Shure microphones supported the Viña del Mar Festival 2025

Shure microphones supported the Viña del Mar Festival 2025

Chile. The LXIV edition of the Viña del Mar Festival, held from February 23 to March 1, was broadcast live worldwide for the first time to more than 5 million viewers. To ensure exceptional...

AI drives innovation and business growth

AI drives innovation and business growth

Colombia. Companies in Colombia have made significant progress in the adoption of Artificial Intelligence. As reported by the QS World Future Skills Index 2025, the country has had a 669% increase...

Cooling: key to efficient and sustainable data centers

Cooling: key to efficient and sustainable data centers

Mexico. As more servers run their information processing in data centers, it is inevitable that they will generate a large amount of heat that must be dissipated in order for them to remain in...

Maverick Storm 1 Flex, experience without hot spots

Maverick Storm 1 Flex, experience without hot spots

Latin America. The latest addition to Chauvet's Maverick Storm family, the new IP65-rated spot/beam/wash projects a smooth, flat field of light thanks to its LED motor, which replaces a lamp, thus...

This is the jury of the Cala Awards for the Best AV Project

This is the jury of the Cala Awards for the Best AV Project

Latin America. Three of the winners of the CALA Awards in its Best AV Project category will be the juries in charge of choosing the finalists in the 2025 version of the contest that recognizes the...

Vertiv, NVIDIA and iGenius will have sovereign AI data center

Vertiv, NVIDIA and iGenius will have sovereign AI data center

International.Vertiv will collaborate with NVIDIA and iGenius, to deploy Colosseum, one of the world's largest NVIDIA DGX AI supercomputers with NVIDIA Grace Blackwell superchips. 

Automation and security define labor productivity

Automation and security define labor productivity

Latin America. Deloitte's 2025 survey on Global Trends in Human Capital revealed that the main drivers for investing in new technologies are enabling the workforce to do more and faster, and...

Siemens appoints Miguel D'Alessio as CEO in Colombia

Siemens appoints Miguel D'Alessio as CEO in Colombia

Colombia. Siemens has appointed Miguel D'Alessio as its new Chief Executive Officer (CEO) for Colombia, who has a solid track record in the industry, previously leading the Digital Industries...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin