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We are looking for bigger and better projects

Ernesto Guerrero, audity

Mexico. The Mexican company Audity focuses on integrations for the residential and commercial sectors. For this 2023, it has decided to implement a new strategy to face the market.

Ernesto Guerrero, commercial management and operations of Audity, told AVI Latin America about his new strategy and vision of the industry. "The year got off to a slow start compared to 2022. This is because our market strategy changed, we are on the lookout for bigger and better projects. We currently have in our portfolio around 25 large projects to be confirmed to be executed".

On the trends in the industry in Mexico, he stressed that digital signage has a great growth. In addition, what is related to multi-zone audio, as well as electronic security systems and fiber optics.

Regarding the shortage of equipment, he pointed out that "2022 was very complicated by that issue, especially in large projects that we had closed during 2021. If we had several setbacks in deliveries that were solved mainly with substitutes from other brands. In 2023 we already learned the lesson and although we feel that the shortage is not the same, all the designs and technological proposals we make are based on stocks or products that will not have a problem in the supply".

- Publicidad -

Finally, Ernesto Guerrero mentioned that he expects to find at InfoComm Show 2023 new trends in the corporate and commercial markets, such as collaboration solutions, networks, fiber optics, professional and fixed audio.

"We see with good eyes this 2023, the market worldwide between inflation and other issues is let's say a little "weird", but in Mexico I feel that the situation is defined with a sustained and positive demand, because we have a strong currency that is reflected in a better exchange rate and controlled inflation. In summary, we expect growth of at least 20% over 2022 sales."

Richard Santa, RAVT
Author: Richard Santa, RAVT
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.

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Sesión de Bienvenida presentada por Richard Santa editor de AVI Latinoamérica y Verónica Marín Project manager de AVI Latinoamérica y TecnoMultimedia Latinoamérica (TMI).

Sesión 1 - Panel: Recuperación del mercado de eventos en vivo en Latam

Oswaldo Rueda, Gerente General - Yamaki Juan Portugal, Gerente Técnico - T&S Group Walter Arias, CEO - VIP.MX

Sesión 2: La nueva realidad del audio profesional en Latinoamérica

La pandemia del COVID19 trajo consigo muchos cambios, pero ¿estábamos preparados para este nuevo repunte del mercado que vemos actualmente? Producción, generación de demanda, distribución, marketing todos unidos hacia un mismo objetivo. La satisfacción del cliente cuando más nos necesita. Javier Ocampo, Gerente Senior de Desarrollo de Mercado, Shure América Latina

Sesión 3: Dante para entornos de Audio en Vivo

Miguel García, Technical Training Manager, Latin America - Audinate

Sesión 4: Programas de predicción acústica

A lo largo de este webinar estudiaremos el proceso de diseño de sistemas de altavoces y los beneficios de utilizar herramientas como programas de predicción. Aprenderemos las principales características de los programas y a interpretar los datos que estos arrojan. Michael “Mija” Krieg Schreiber, Ing. de ventas Pro Audio - Electro-Voice
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