Latin America. The Spanish company Icon Multimedia presented the new version of its web-based digital signage system, the denevaDS. This release focuses on improved user experience and more efficient device management. It incorporates a new interface with responsive design available in different languages, much faster in programming and loading content.
Icon Multimedia has introduced all the advanced features of its predecessor version, Deneva.Cuatro, and incorporates new features aimed at simultaneously and centrally managing multiple devices of more complex digital signage circuits with a high number of display points, as well as new third-party integrations, and greater scalability.
The new software interface integrates a powerful Data Source manager that allows connecting and automating data from external sources, allowing the user to interact with the information displayed in real time. In addition, the new denevaDS is reinforced with the highest cybersecurity standards making the platform more robust and reliable.
"The objective of this powerful update is to be able to offer the user a tool with greater operational flexibility and scalability, with a much friendlier design, which allows streamlining workflows and guarantees the technological evolution of each business," says Juan Carlos Martín, commercial director of Icon Multimedia.
denevaDS also strengthens its data and metrics dashboards to help advertisers perform deeper analysis on the content displayed based on hours viewed, or other audience demographics, among other parameters. In this way, it allows you to calculate more accurately, the efficiency ratios that affect your marketing strategies.
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