Latin America. ICON Multimedia, owner of the software for digital signage Deneva, incorporated andrea Mereghetti to its team, who will perform his functions as the new Business Developer for Latin America.
Mereghetti joins his new position with a professional background of more than 20 years in the audiovisual industry, exercising his functions in recent years as founding partner and CEO of KOLO, where he consolidated his experience in the industry, making the company a benchmark in digital experiences in Mexico. Now, in his new responsibility, he will contribute his product knowledge, his team leadership and his ability to identify business opportunities. "Being part of a project with such a strong innovation and growth component is a really attractive challenge," says Andrea Mereghetti.
Its point of operations will be located in Mexico, one of the most solid markets for the company, also entailing a change of location of DENEVA's physical offices in Mexico City. However, its scope of action will go much further than these borders, reinforcing the positioning in other Latin American markets, within a global structure in which it already works in sectors as important as retail, corporate or transport, among others.
After his appointment, Mereghetti confesses that "I assume with great enthusiasm this new responsibility and I hope to be able to contribute my experience at a key moment for ICON Multimedia in which it is consolidating its leadership in the field not only of product but also of Digital Signage solutions".
